AVOCA have partnered with the Walk in My Shoes (WIMS) campaign, the flagship awareness-raising campaign of St Patrick’s Mental Health Services to mark World Mental Health Day today. WIMS aims to encourage positive mental health, tackle mental health stigma and change how people think about mental health.

New WIMS ambassador and ultramarathon runner, Conor O’Keeffe will be encouraging everyone, no matter where they are in the country to get out into the fresh air and walk for their wellbeing.

To mark this day, AVOCA are offering free admission all day to the magnificent gardens at AVOCA Mount Usher.

AVOCA’s commitment to supporting the WIMS charity for the second year running has led their team of crafters to launch four new products in time for Christmas – two beautiful candles, a bespoke print in collaboration with Irish luxury lifestyle brand, Dusty Boy Designs and a stunning selection of charity Christmas cards, with 100% of the proceeds going directly to the charity.

Maoliosa Connell, Director of Marketing, Creative and Buying at AVOCA, says: “We are honoured to partner with the Walk in My Shoes campaign initiative again this year. We truly believe that it is so important to support positive mental health and wellbeing, especially after the last challenging 18 months. We are very proud to be launching four meaningful gifts for Christmas, with all proceeds being donated directly to the charity. It is a privilege to be able to raise funds to aid the awareness-raising and education across Ireland surrounding this topic.”

These exclusive products, designed and made in AVOCA’s Wicklow Studio will be launching in store and online at www.avoca.com in the coming weeks.