Tried & Tested: The GLOSSiest beauty panel report on the new Aveeno® Scalp Soothing Haircare range …
Over several weeks this summer, members of our beauty panel, The GLOSSiest, tried out Aveeno® Scalp Soothing Haircare. They used the new Daily Moisture+ Oat Milk shampoo and conditioner, plus one other range to suit their hair type: Volumising+ Fresh Greens, Colour Protect+ Blackberry & Quinoa, Gentle Moisture+ Rose Water & Chamomile, Clarify & Shine+ Apple Cider Vinegar, and Frizz Calming+ Almond Oil.
Ninety-five per cent of our testers feel that the pandemic and past year have made them change their haircare routine and habits. More than 68 per cent are not going to the hairdressers as often; over half are not washing their hair as often (52 per cent); and 42 per cent are investing more in home treatments.
Scalp care is hair care
A healthy scalp is the foundation of beautiful hair. Formulated with colloidal oats, the Scalp Soothing Haircare range is clinically proven to soothe dry, itchy and sensitive scalps, while botanical ingredients target specific hair needs. The range is pH balanced, sulphate-free and gentle for sensitive skin, and respect the scalp and hair’s natural pH levels by cleansing the hair without stripping its natural oils.
Your daily oats
Nearly all our testers, across a wide range of ages and hair types, loved or liked the Daily Moisture+ Oat Milk Shampoo and Conditioner. Some 40 per cent rated this range excellent, loving both the scent and the ingredients. More than half of our panellists (65 per cent) experience a dry, itchy or sensitive scalp regularly or sometimes. Asked how their scalp felt after use, 90 per cent scored this range 7/10 or higher. Responses included: “Nice smell, good lather and easy to rinse out after use.” “It cleaned my hair really well and was very gentle.” “My hair felt softer and less flyaway, no scalp irritation.” “I loved the Oat Milk – lovely thick formula, great lather and scent and washed out easily too. Hair and scalp felt healthy and shiny.”
Making a change
Several testers noted that the Aveeno Daily Moisture+ Oat Milk shampoo and conditioner stood up well against their usual – often more expensive – haircare:
“Compared really well to my usual products, which are substantially more expensive. My curls were soft and defined and my hair was soft with a nice shine. I will purchase again.” Clare
“Pleasantly surprised – products surpassed my expectations – as good if not better than my usual much more expensive combination. My scalp certainly felt better – I liked how silky my hair felt.” Lorraine
“I usually buy my shampoo in hairdressers and stick to that brand. This is a good cheaper option.” Brid
“These products compared really well with others I have used. Quite often my scalp reacts to any change of shampoo but it really likes these Aveeno formulas. Both shampoo and conditioner felt rich and luxurious.” Catherine
A range of choices
With the second range they tried, 100 per cent of testers said they liked or loved the shampoo and conditioner. Responses included: “The scents were lovely, I loved the gentle ingredients and it left my hair feeling soft and shiny and provided a thorough clean …” Isabelle “The lovely thick conditioner left my hair feeling well conditioned. My hair has definitely improved with softness.” Suzanne
The majority of our testers said they’d buy Aveeno Scalp Soothing Haircare in future: 85 per cent, with 90 per cent saying they would recommend it to others. More than 47 per cent felt their scalp was soothed, calm and healthy-looking after the trial, with 21 per cent saying their hair felt and looked more naturally beautiful. As Gillian commented, “Lovely products and scents, great price points and I would definitely recommend to a friend!”
The AVEENO® Haircare range is available from supermarkets and pharmacies nationwide, €9.99 each. To find the right AVEENO® product for you, visit www.Aveeno.ie.
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