Our hair goes through an ageing process, just like our skin. Ground-breaking research from Pantene scientists has found that, over time, our hair goes through biological changes. As we get older, we adapt our skincare routine to benefit our changing needs, whether that’s adding in an antioxidant serum or using a richer moisturiser as we get older. And yet, while we try different creams and serums to adapt to our changing skin, we tend to stick with the same shampoo and haircare. This research has driven Pantene to create the innovative HAIR BIOLOGY: four unique regimes, each specially formulated with skincare-inspired ingredients to give our hair what it needs through the various stages of life. 

A NEW ROUTINE  

Our hair issues change at different times in our life. When we’re younger, hair produces more oil and pigment, while in later years there’s a reduction in hair diameter and oil production. So Pantene has formulated HAIR BIOLOGY – four regimes featuring shampoo, conditioner and mask – to give our hair the key vitamins and nutrition it needs along the way. Whether you have combination hair, struggle with frizz or dullness, or want to brighten and nourish your grey, Pantene has the answer. At last: accessible, tailored haircare to bring out the best in our hair at every moment – and it doesn’t cost the earth. Live a lifetime of great hair … 

Cleanse & Reconstruct

The issues: Your hair is healthy when young but gets damaged and dry due to heat styling. You have lots of hair and good pigment, but high sebum levels can lead to greasy roots.  

The solution: Cleanse & Reconstruct is a silicone-free system ideal for combination hair (greasy roots and damaged lengths). The range with a unique blend of Rose Water, Micellar Water and Pro-V, inspired by skincare, works to nourish damaged lengths and deeply cleanse the roots for free-flowing, healthy-looking hair.  

De-Frizz & Illuminate

The issues: Hair tends to have increased dryness and be prone to frizz, since oil decreases over time. This can result in unruly hair that’s prone to breakage, especially if you have thick and wavy hair.  

The solution: De-Frizz & Illuminate uses powerful antioxidants to counteract the ageing process in the hair. The deeply moisturising formula with Hyaluronic Acid, Omega 9 and Pro-V targets dryness and frizz and boosts elasticity for lasting smooth and shiny hair. TIP: Use the hair mask once a week for added nourishment.  

Full & Vibrant 

The issues: A decrease in density and quality of hair. Due to frequent colouring, there tends to be a decrease in hair density and quality.  

The solution: The Full & Vibrant range helps with volume, for hair that’s twice as full and vibrant. The formula with Lotus Flower, Omega 9 and Pro-V also helps to repair the look of colour damage, revives dullness and boosts fullness of thinning hair.

Grey & Glowing

The issues: Pigment and shine decrease over time, as does hair density. Grey hair can become brassy as well as wiry, dry and dull.

The solution: Grey & Glowing is far more than a purple shampoo. The range with Jojoba Oil has high levels of antioxidants and neutralises yellow and brassy tones while softening rebellious strands for smooth greys that glow.

The NEW PANTENE HAIR BIOLOGY range is available from selected Dunnes Stores, Boots and Superdrug, priced from €7.99. www.pantene.co.uk