4 months ago

How The Fashion World is Reacting to Covid-19


Every day the situation gets more severe, yet every day we are seeing more and more people come together to support each other in these times of need, and now the fashion world is reacting too. From cancelling events to ensure containment to donating funds and equipment, here are the brands making an effort to help during the global pandemic:

– Louis Vuitton Moet Hennessy (LVMH) the conglomorate which owns brands including Christian Dior, Givenchy and Celine, has announced today that it will be using all of its cosmetic and perfume laboratories and factories to make hand sanitizer to help the worldwide shortage.

– Co-CEOs of Prada, Miuccia Prada and Patrizio Bertelli, have donated two full intensive care and resuscitation units to each of the three Milanese hospitals.

– Gucci’s CEO Marco Bizzarri has donated €100,000 to the health services of his home town, Reggio Emilia.

– Edizione Srl, holding company of the Benetton group, has donated €3,000,000 to Ca’ Foncello hospitals in Treviso, Luigi Sacco in Milan, Lazzaro Spallanzani and the Agostino Gemelli polyclinic in Rome.

– Giorgio Armani, who cancelled his fashion show in Milan last month, has donated €1.25 million to help combat coronavirus with money going toward Italian hospitals and other institutions working to fight the health crisis.

– Retailers in countries including Ireland, France, Italy, Spain, Germany and the US have begun to shut stores for a minimum of two weeks.

– Luxury footwear label Sergio Rossi has announced that all proceeds from its online sales from March 14 to March 20 will be fully donated to fight the COVID-19 pandemic.

Vogue editor-in-chief Anna Wintour has announced that the annual Met Gala at New York’s Metropolitan Museum of Art, which takes place on the first Monday in May each year, has been postponed as the museum closes its doors indefinitely.


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