From Loulou de Saison’s understated French glamour to Liffner’s covetable bucket bags and Alex Mill’s New York twist on prep, these are the brands piquing our interest for AW26 …
Rùadh
Who: Rùadh, the New York-based label founded by Scottish designer Jac Cameron, began exclusively as a luxury denim offering before expanding to womenswear. A B Corp-certified brand, its pieces are about longevity. Indeed, knitwear is produced at a 225-year-old mill in Hawick, Scotland; the same factory where Cameron’s mother worked for Pringle of Scotland. Think: Autumn is about bordeaux denim, pink striped shirting, tactile cashmere and excellent transeasonal jackets. Get it: At www.ruadh.com; the brand will show its SS27 collection at New York Fashion Week in September. @ruadhnyc
Loulou de Saison
Who: Dubbed French fashion‘s best-kept secret, Paris-based Loulou de Saison has quickly garnered a reputation for hardworking buys with edge. Think: Clothes that whisper on the hanger and wow when tried on; ribbed roll-cuff sweaters, reversible faux fur jackets and excellently draped dresses. Get it: It’s just landed at Samui, Cork for AW26; it’s also available at Brown Thomas and www.louloudesaison.com. @louloudesaison
Alex Mill
Who: That jaunty tote bag that’s all over your feed? It’s likely by Alex Mill. The New York label delivers an East Coast prep to your wardrobe, no matter where you’re based. Think: distinctive basic pieces such as argyle knits, chino trousers, barn jackets and monogrammed weekend totes. Get it: At www.alexmill.com. @alexmillny
Liffner
Who: The brand behind the perfect suede bucket bag (chocolate brown, utterly luxurious), we can’t believe Liffner hasn’t had an Irish stockist before now. Think: Sleek lines, clean designs and luxe fabrications. For AW26, the accessories brand is expanding into leopard prints and silver hardware across push-lock clutches and perfect belted totes. Get it: At Seagreen boutiques, where it’s stocked exclusively in Ireland from October, and at www.liffner.com. @littleliffner
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