Low-key and irresistibly stylish, we’ve rounded up the most au courant French fashion brands you’ll turn to again and again …
At this point, the French have truly mastered the mid-range fashion label. Lucky for us, as the well-priced, well-made pieces are ones we find ourselves shopping time and time again. It’s no secret that we’re fans of French style – and the countless styling tips we rack up when we allow ourselves to fall down a Parisienne rabbit hole on Instagram. The one question we always want to know is: what are the French wearing right now? We’ve rounded up five understated brands that are more than au courant in the world of French style right now. Even better, they’re all endorsed by THE GLOSS editors.
Main image: Instagram @balzacparis.
What: Balzac Paris, the mid-range French brand that excels at trend-driven basics and timeless pieces. The brand’s vacation collection merges tailored playsuits and old-reliable Breton tops with classics like espadrilles and playful shirting.
Get it at: Balzac-Paris.fr.
What: LouLou Studio, the irreverent label founded by former fashion consultant Chloé LouLou de Saison. The brand shares de Saison’s vision of what it is to be a Parisian woman today. Think: low-key tailoring, Japanese-influenced shapes and boxy shirting.
Leon & Harper
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