We Had Never Heard Of These French Fashion Brands – And Now We're Obsessed - The Gloss Magazine

We Had Never Heard Of These French Fashion Brands – And Now We’re Obsessed

Low-key and irresistibly stylish, we’ve rounded up the most au courant French fashion brands you’ll turn to again and again …

At this point, the French have truly mastered the mid-range fashion label. Lucky for us, as the well-priced, well-made pieces are ones we find ourselves shopping time and time again. It’s no secret that we’re fans of French style – and the countless styling tips we rack up when we allow ourselves to fall down a Parisienne rabbit hole on Instagram. The one question we always want to know is: what are the French wearing right now? We’ve rounded up five understated brands that are more than au courant in the world of French style right now. Even better, they’re all endorsed by THE GLOSS editors.

Main image: Instagram @balzacparis.

Balzac Paris

What: Balzac Paris, the mid-range French brand that excels at trend-driven basics and timeless pieces. The brand’s vacation collection merges tailored playsuits and old-reliable Breton tops with classics like espadrilles and playful shirting. 

Get it at: Balzac-Paris.fr. 


What: Souer, the boutique brand that leans into feminine sophistication. See the brand’s Philo shirt and Pegase trousers as a case in point and bookmark the summer collection, which takes us to the desert, for all your holiday dressing needs.

Get it at: Costume, Dublin, and Soeur.fr.

LouLou Studio

What: LouLou Studio, the irreverent label founded by former fashion consultant Chloé LouLou de Saison. The brand shares de Saison’s vision of what it is to be a Parisian woman today. Think: low-key tailoring, Japanese-influenced shapes and boxy shirting. 

Get it at: Net-a-Porter, Brown Thomas and LouLouStudio.fr

Leon & Harper

What: Leon & Harper, the French label hell-bent on mastering off-duty style. There’s also a strong footwear and leather goods offering. See the Stockholm clogs and the slouchy, Marant-esque Sasha boots

Get it at: Costume, Dublin and LeonandHarper.com.

Ernest Leoty

What: Ernest Leoty; subtle and sexy, the label is a lesson in how the French do activewear. Think: open-back bodies and dream yoga attire or, as the brand puts it, “couture for leisure”. 

Get it at: MatchesFashion.com, Net-a-Porter.com and ErnestLeoty.com


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