Simple updates for the season …

From the trench coat renaissance and country chic outerwear continuing to have their moment to sharp tailoring and poetcore, Irish consumers are shifting trends from fast fashion fatigue for quick fixes to heritage pieces that last.

According to Matthew Murphy at luxury fashion specialists Jack Murphy, “The way people approach fashion is changing. There’s a growing appetite for pieces that feel purposeful and enduring. This year will be defined by unconventional layering, like wearing a trench as a dress, sharp tailoring and craftsmanship that never goes out of style.”

Trench Dresses

The humble trench coat is still considered an It Girl essential, even made into a meme – “trench coat buttoned to the TOP” – and has been solidified as a timeless staple in our wardrobe. According to Google Trends, trench coat dress searches jumped 74 per cent for the first time in five years, becoming a multi-purpose statement piece in its own right no longer confined to its traditional outerwear status. Look for variation and experimentation with lengths, materials and structure as a standalone look.

Wool funnel neck coat, €65.99, Mango.

Funnel Neck Jackets

Searches for funnel neck jackets surged 75 per cent last year; a nod to our love of structured, characterful and versatile pieces. Practical outerwear is needed now more than ever and architectural looks elevate any outfit in your capsule wardrobe.

Grace tweed coat in houndstooth check, €297.50, Magee 1866.

Irish Academia

According to Pinterest Trends, searches for poetcore and poet aesthetic skyrocketed a whopping 175 per cent last year. Think classic, textured, durable pieces that can be worn again and again, and passed down through generations. Heritage materials like tweed, wool and wax are taking centre stage in knits, blazers and outerwear that’s practical and wearable, with romantic detailing.

Capillary cashmere sweater with cinder chiffon, €785, Sphere One.

Country Chic

Country attire never goes out of style, with a focus on timeless materials such as plaid and corduroy made mindfully; considering quality and sustainability as consumers steer away from fast fashion and towards investment pieces.

Clodagh check wool coat, €495, Jack Murphy.

Tailored To You

Sharp tailoring embodying tropes of the ‘80s resurgence is back which, according to Pinterest Fashion Trends Report 2026, has increased 225 per cent in search volume. Structured shirts and suits with crisp collars and shoulder pads creating a defined silhouette are key “glamouratti” looks as Annie Hall power dressing evolves with contemporary finishes.

SEE MORE: The Key SS26 Trends You Can Wear Now

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