What’s new in denim this season? Read on …
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It may be a new season and we may be excited for the array of SS24 trends but the urge to reset our denim is palpable too. Why? Because denim is a key cornerstone of the modern wardrobe – and, thanks to fashion’s high-low approach to dressing, it’s never been so important. We wear our jeans to work, to dinner, to a bar, to lounge at home, even to special events (see THE GLOSS editors’ favourite jeans ever here).
So, what’s new in denim this season? According to Heajun Park, Womenswear Design Director EMEA at 7 For All Mankind, SS24 is not so much about embracing new denim trends, rather tweaks on the trends we love already. For instance, the much-loved flare has been refined to be more contemporary. “The flared shape stays firmly on our customers’ radar for its comfort and nostalgic appeal. If the leg is wide all the way from the hip rather than from the calf (like with a traditional 70s flare) it instantly takes away that costume-y feel,” she says. Equally, the skinny-straight shape is still going strong, however hemlines are getting longer in keeping with fashion’s louche mood. “We’ve updated our skinny-straight jeans to be a more relaxed, full length fit that is universally flattering. The skinny shape is undeniably a wardrobe essential that works from day to night, office to bar,” she says.
Conversely, while the classics are great, Park tips another style altogether as the one piece worth investing in this season: “A barrel jean. I think the idea of barrel jeans can be a little intimidating at first, but I think this shape has a universal appeal and suits all body types. The narrow waist and tapered leg is flattering on curves but equally can add volume and proportion to athletic figures,” she says.
What: Slim fit, wide leg, high waist, turn up. Why: this sophisticated take on the turn up trend conveniently eliminates any trailing hems. Blue high waisted jeans, €39.95, at Zara.
What: Mid waist, relaxed fit, long leg, cargo style. Why: cargo trousers are back thanks to fashion’s preoccupation with noughties dressing and this is a sophisticated take on the look. Blue baggy cargo denim trousers, €305; www.meandem.com.
What: High waist, straight fit. Why: If you’re looking for fail-safe denim, this is it: the shape of these jeans, whilst being modern – and flattering – will endure season after season. Medium blue straight fit jeans, €59.95, at Massimo Dutti.
What: High waist, flared leg. Why: A pair of white flares is always in style. A little bit 1970s, they chime perfectly with this season’s Western-style boots. White Secret Push In Glamor twill jeans, €89.95; www.salsajeans.com.
What: High waist, wide leg, cargo style. Why: If you’re looking to dip a toe in the cargo jeans trend this streamlined pair is the last word in chic. Black Minka high rise wide leg jeans, Agolde, €350; www.net-a-porter.com.
What: High waist, straight-wide leg. Why? A straight-wide leg is the perfect happy medium in denim: easy to wear and nodding to the now, it’s a winner in our books. Blue wide leg jeans, €29.99, at H&M.
What: High waist, cropped bootcut. Why: Don’t underestimate a good pair of cropped jeans, they go with all kinds of shoes – loafers, trainers, ankle boots (tip: when pairing with boots, make sure the jeans are long enough so there’s not a gap between your jeans and boots). Cream high rise cropped jeans, 7 For All Mankind, €220, at Brown Thomas.
What: Dropped waist, baggy, wide leg. Why: Jeans that are wide enough, and long enough, to puddle around your shoes (wear them with ballet pumps, as seen here) are entirely cool if you’re brave enough to step outside of your usual denim box. Mid blue Willow wide leg jeans, Skall Studio, €275, at Slow Street.
What: High waist, full length, straight leg. Why: This season denim comes in novel finishes and colourways – this brown pair by COS are made in a flocked denim that mimics suede. Brown Column flocked denim jeans, €89.95, at COS.
What: Mid waist, cropped flare. Why: A paler wash jeans chimes excellently with beige and navy knits, plus the light blue colourway is ultra-wearable. Light blue Fern cropped stretch jeans, €79; www.arket.com.
What: High waist, wide leg, khaki. Why: We love how well these khaki jeans team with a white T-shirt and black blazer. Khaki Colorado wide leg jeans, Reiss, €195, at Arnotts.
