How Designer Aoife Rooney is Developing her Sustainable Irish Accessories Brand


Architect turned fashion and environmental designer Aoife Rooney trademarked her business behind the scenes in 2017, developing sustainable, regenerated fabric and working with skilled artisans in Milan to create a collection of amazing “circular fashion” accessories that launches this month. “A responsible brand like this needs attention to detail and time, and while a pandemic was perhaps not the best time to launch the aoife®brand it may be a very fitting time considering the state of the environment!” EXPLAIN ”CIRCULAR” FASHION? A circular fashion brand is one that assists in changing the fashion game and everyone’s future by offering quality sustainable products.

COLLECTION HIGHLIGHTS: Bags made from eco-friendly fabrics, some repurposed from ghost fishing nets or synthesised from plant materials. By replacing the mechanised, robotic nature of mass production, each artisan-made piece has true integrity. INSPIRATION I use the colours of nature for each season – for autumn, organic russets and peaty colours. GOAL FOR 2020 I am so proud that aoife® from Ireland, was invited to the global collaboration summit meeting with other worldwide international companies about a circular economy as “designers for change”, and soon we will feature on the Italy fashion board with Econyl® for the designers for change along with other international well-known brands such as Prada, Gucci, Stella McCarthy and Longchamp. Visit


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