Celebrating 130 years of Louis Vuitton’s iconic Monogram …
The House’s dedicated pop-up in a townhouse in London’s Mayfair is an immersive experience providing guests with a journey through the art of travel with stunning displays of our favourite products, open to the public until June 21.
Guests enter through the Keepall Lobby, a style first introduced in 1930. The Keepall’s foldable design signalled a new chapter in travel, created in durable Monogram canvas with reinforced leather handles.
Then climb the Parisian-inspired staircase to Café Alma. lntroduced in 1992 and named after the Place de l’Alma in Paris, the Alma became a symbol of the city’s Art Deco movement, echoing the geometric precision that defined 1930s design.
Open Monday to Sunday, Café Alma presents two culinary experiences. Available from 11am to 3pm, LV’s Signature Luncheon includes a two-course seasonal déjeuner while Afternoon Tea for two is offered between 3pm and 7pm, Monday to Saturday and all day Sunday. Or pop in for Monogram Moments, serving champagne, coffees, teas and British patisseries, with no reservation needed (subject to availability).
Check-in to the Speedy Room for the complete Speedy bags experience and the Speedy P9 Safe Room, a reinterpretation of the classic in LV Buttersoft leather by Men’s Creative Director Pharrell Williams.
The Neverfull Gym is dedicated to the classic carry-all introduced in 2007, weighing just 800g yet capable of carrying up to 100kgs.
Bar Noé is an intimate champagne and cocktail bar that pays tribute to the origins of the bag’s design. Created in 1932 at the request of a champagne producer, the Noé began as a simple idea – a bag to carry five bottles of bubbles – four upright and one inverted in the centre. With supple leather, a rounded base and drawstring closure, the distinctive bucket-shaped design has been reimagined for the modern era. Expect curated DJs on Thursday to Saturday nights until 11pm.
Style Editor Aislinn Coffey, who was exclusively invited, said at the opening; “This is the coolest pop-up in London on the prestigious Berkeley Square. We were served Ruinart Blanc de Blancs Champagne, cocktails and canapés with the four-petaled Monogram Flower on stylish silver LV trays. My highlight was Pharell’s Speedy P9 Bandoulière 30 Bag in brown suede – so chic. I recommend going for lunch, afternoon tea or a glass of bubbly.”
A dedicated Care Services area allows guests to bring their pieces for a restorative short stay, with personalisation services including the hot-stamping of distinctive patches only available here. The concept hotel is open Monday to Saturday from 11am to 7pm and Sunday from 12pm to 6pm, with bookings via louisvuitton.com.
SEE MORE: All The Celebrity Guests At The Louis Vuitton Hotel Pop-Up
