There are a million foundations out there for make-up lovers in their teens and twenties. But what about for more mature skin? Those of us aged 50-plus want beauty products that embody how we feel: powerful, confident, celebratory of where we are in life, and with the laughter lines to prove it.

No7 have always been proud to address the needs of women of all ages. No7 is the number one skincare brand at Boots and now, after 14 months of development and three years of consumer research, No7 is re-defining its entire cosmetics collection, with a focus on shade inclusivity and sustainable packaging.

Most interesting for those aged 50-plus is Restore & Renew Serum Foundation SPF30 (€24.95), a multi-benefit skincare and make-up hybrid that can fulfill our many demands. Its USP? The creators of No7’s multi-award-winning skincare serums have infused it with Restore & Renew Advanced Serum so that this make-up delivers five powerful pro-age benefits – while making your skin look great.

What do you look for in a foundation? Most of us aged 50-plus try to find something that enhances their skin without covering it all up. We have different skin concerns to younger consumers, and so we need a different base: something that can cover up where we need it to (whether sun spots, blotchy areas or red patches) but without sinking into lines and pores. Anything too heavy or powdery will just make skin look flat, or tend to clog in lines, so it’s a fine balance. The holy grail is a sheer to light coverage with a radiant finish. And SPF protection makes sense too, for busy lifestyles.

Too much to ask? Not for a foundation range created by skincare experts. No7 Restore & Renew Foundation, in 18 true to skin shades, is the result of 85 years of No7 skin science. It’s powered by No7’s Restore & Renew technology, which is all about supporting and nourishing skin. This foundation gives light to medium coverage, which is buildable, and is designed to even out skin tone and texture while blurring the appearance of fine lines. You’ll find your skin looks smoother, firmer and brighter, more glowy and radiant. The bottom line? It’s all about enhancing the skin you’re in, rather than masking it. It’s a couture formulation at a high-street price.

The multi-benefit Restore & Renew foundation is not just about a great formula – no masking, caking or sinking into lines and wrinkles – or its skin science, which includes collagen peptide technology and vitamin C for skin-brightening, plus Pro-Retinol for skin renewal and a smoother-looking complexion. No7’s new and improved foundation shades have been developed using scientific analysis of unique consumer research, analysing 1.9m skin tones worldwide to ensure a perfect match for every single face. So the shades are now brighter and cleaner while remaining true to skin, and offering a greater breadth of undertones, to be truly inclusive and representative. As a result of Boots’ extensive research, all No7 foundation ranges now include shade representation in each of six shade families – Fair, Light, Medium, Medium Rich, Rich and Deep – to ensure every single customer can find their perfect match.

It’s not just about a winning formula. The No7 commitment to sustainability includes recyclable components for all cosmetics products, including outer carton packaging. And the move from metallic cartons to a plain finish will ensure that you’re able to recycle more parts of what you buy, easily.

TRY RESTORE & RENEW FOUNDATION

Dicover the range exclusively at your nearest Boots store, and online at Boots.ie.

The new No7 cosmetics packaging and products will be available across Boots stores nationwide and online at Boots.ie.