This season Primark is launching a range of “affordable investment pieces” as part of a new collection, The Primark Edit. With a focus on signature classics and wardrobe basics, the collection is designed to form a capsule wardrobe of everyday pieces you’ll re-style and wear on repeat.

With prices from €6 (knitted beanies) up to €60 (wool coats) the collection comes in at the low prices Primark is known for, but with a style that is more mature than ever before. With a focus on fabrics, knitwear will be made from cashmere-blends while shoes and accessories will be made from leather, with casual sweaters and loungewear made from organic cotton and recycled polyester.

You will find smart trouser suits, a classic beige belted trench coat, a crisp white shirt, wool overcoats, leather loafers and knitted accessories, all in a cool neutral colour palette of grey, black, white, beige and brown. The collection will also encompass loungewear, nightwear and lingerie.

Primark product director Paula Dumont Lopez says: “We aspire to make it easy for our customers who want to feel amazing in everyday classics that they can wear and re-style time and time again without breaking the bank. With The Primark Edit, we have introduced new materials such as cashmere-blended knitwear to some of our classic silhouettes with a focus on timeless design, at an affordable price. Long-lasting, stylish fashion choices should be accessible to everyone.”

The Primark Edit will be available in selected stores* around Ireland this month.

*Mary Street, Blanchardstown Shopping Centre, O’Connell Street, Pavilion Shopping Centre Swords, Dundrum Town Centre, Liffey Valley Shopping Centre and Newbridge.