How The Beauty Crowd Live at Home - The Gloss Magazine

How The Beauty Crowd Live at Home

The polished and particular beauty crowd, at the helm of beauty brands, big, small, corporate or cult – inhabit homes that reflect their success and style …

The beauty industry has grown exponentially: according to a forecast by Orbis Research, the global cosmetic industry is expected to be worth over $805bn by 2023. This impressive statistic reflects not just the savvy pioneers of the industry – including Florence Nightingale Graham who founded Elizabeth Arden in 1910s, Josephine Esther Mentzer, who founded Estée Lauder in 1946, as well as Jo Malone, Charlotte Tilbury and Sylvie Chantecaille – but also today’s tech-savvy entrepreneurs. Beauty is now an inclusive community. Rather than telling women what they need, many brands are founded on asking women what they want. This is a key factor in Emily Weiss’s vision for the quirky, fun and affordable Glossier startup, which disrupted the traditional cosmetics industry business model and has set a new blueprint for success. Word-of-mouth on social media built awareness; Weiss often talks about the “democratisation” of beauty. Others have had more personal reasons for launching brands – such as Bobbi Brown, whose latest venture is Jones Road Beauty. Brown says, “One thing I’ve learned as an entrepreneur is that if you wait for the perfect time to do anything, nothing happens. I don’t wait, I create.” Suffice to say we can learn a lot from these women, who have not just created best-selling brands but beautiful homes reflecting their success and style.

Violette Serrat

Prior to launching her eponymous brand, Paris-born, Brooklyn-based Violette was international make-up designer for Dior, global beauty director for Estée Lauder and worked on product development for Sephora. Violette deconstructs Parisian chic during her practical, playful YouTube lessons.

Aerin Lauder

Style and image director for the Estée Lauder companies and founder and creative director of the Aerin lifestyle brand, Lauder divides her time between a New York apartment and the Greek Revival house in the Hamptons which she inherited from her grandmother Estée, Lauder says:“I want people to walk in and feel it is a warm house, classic but not uptight. It’s about heritage, but with a twist. That twist reflects me.”

Gucci Westman

Like her Westman Atelier beauty kits, Gucci Westman’s Manhattan home is carefully considered. “I’m drawn to craftsmanship and quality – when you can see that in a person/brand, you know they’re not going to let you down or cut corners.”

Olivia Chantecaille

“I approach decorating the same way I approach make-up,” explains Olivia Chantecaille, the creative director of the eponymous family-run cosmetics brand. “I love a very clean, natural palette as the base, to which I add touches of colour through art and books.”

Rosie Huntington-Whiteley

Having moved from LA to London last year, Rosie Huntington-Whiteley has been busy renovating her minimalist Chelsea home and launching Modern Essentials – the first collection from her namesake label Rose Inc beauty. The range includes key products she can’t live without – a cream blush, a liquid concealer, a daily toner and a brightening serum.

Jenna Lyons

The former J Crew creative director’s latest venture, LoveSeen, is a line of faux lashes designed for everyday wear, the by-product of incontinentia pigmenti, a genetic disorder that left Lyons with only seven eyelashes. Her sumptuously textured SoHo apartment blends femininity and eclectic modernism.

Vogue Williams

The Hamptons-style home of Vogue Williams, founder of the self-tan range Bare by Vogue, was designed by Arlene McIntyre of Ventura Interiors. Its happy vibe is due to Williams’ art collection and coastal location in Howth.

Lady Carole Bamford

The eco-preneur founder of Daylesford Organic beauty line has residences in London, Provence and Barbados but calls her 1,500-acre Cotswolds estate home. “I love the countryside – the sounds of nature, the greenery and the chance to walk my dogs.”

Emily Weiss

Emily Weiss quietly turned Glossier into one of the most disruptive brands in beauty, and is responsible for the rise of the barely-there look, but she’s not spending her fortune on real estate. She rents an apartment in SoHo close to her office. Its proximity allows her to sleep in (she’s not a morning person) and walk to work. Its natural light, and white, pink, and red palette echo Glossier pop-ups.

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