Does your skincare routine feature a serum? Serums are typically the most concentrated forms of skincare, with maximum levels of active ingredients – and so they can make a real difference to how your skin looks and feels. A serum should be part of your core daily routine, along with cleanser, moisturiser and daily sun protection. The Boots No7 bestselling core range of serums contain the highest concentration of powerful age-defying ingredients, from pro-retinol to hyaluronic acid, and thus can “dramatically slow the signs of ageing”.

Devotees of the No7 core serum range will notice that it has a new look. But the clinically proven formulas remain the same – trusted skincare that gives you the best age-defying results. And these formulas are super-powered, with three times the concentration of key No7 age-defying actives, so you’ll start to see the benefits fast. Which is just what we want as we emerge from lockdown …

So where does a serum fit in your routine? No7 serums are designed to be used daily, both morning and evening. Use on thoroughly cleansed skin as a first step before your moisturiser. Smooth into your face – and also your neck, where the skin is thinner and more delicate; it’s an area which we often forget to care for.

Whatever your age or skin type, there’s a No7 serum to suit you:

Protect & Perfect

This range is also suitable for ages 30-45, or even for those who want to try a serum earlier, in their twenties as a preventative measure. The No7 Protect & Perfect Intense Advanced Serum features Matrixyl 3000+, No7’s powerful peptide technology that targets fine lines and wrinkles, leaving skin looking visibly smoother. The blend of concentrated ingredients are clinically proven to hydrate the skin, with hyaluronic acid, and to support the skin’s renewal process (using pro-retinol) and keep it looking younger for longer. Key antioxidants, vitamins A, C and E, bring out the radiant glow in your skin. €35, currently 3 for 2 on No7 products*

Lift & Luminate

The No7 Lift & Luminate range targets ages 45-60, and is designed to target signs of ageing for more mature skin, such as lack of firmness, uneven skin tone and fine lines and wrinkles. No7 Lift & Luminate Triple Action Serum is a beautifully light and fast-absorbing formula that works to leave skin feeling firmer, lifted and visibly brighter. It features No7’s exclusive Matrixyl 3000 Plus: the next generation anti-wrinkle peptide technology. The formula is also boosted by a Firming Complex rich in hibiscus peptides and hyaluronic acid, to leave skin feeling firmer and lifted; and a Brightening Complex that targets the appearance of pigmentation and helps to even the skintone. Finally, the No7 Antioxidant Complex, with mulberry and ginseng root extracts, helps to protect your skin from further damage, while vitamins A, C and E ensure that skin looks its healthiest. It’s suitable even for sensitive skin. €36, currently 3 for 2 on No7 products*

Restore & Renew

Specially designed for ages 60 and beyond, No7 Restore & Renew Face and Neck Multi-Action Serum is clinically proven to deliver a noticeably firmer feeling on both the face and neck – almost immediately – and a visibly smoother-looking appearance. This supercharged formula is designed to even skintone and reduce the appearance of lines and wrinkles. In Boots tests, 85 per cent of women (in consumer testing on 182 UK women over 8 weeks) saw improved results from their skincare regime when adding in this serum. The Fortifying Complex in this formula includes hard-working ingredients such as calcium, amino acids and ceramides to firm and nourish skin. Along with the Firming Complex and the Brightening Complex, ideal for targeting the pigmentation that can show at this age, this serum supports the skin’s renewal process so that your skin looks its most healthy and radiant. €37.50, currently 3 for 2 on No7 products*

ASK THE EXPERTS

If you’d like more advice on how to use serums in your routine, and what will suit you best, book a personal phone or video consultation with one of our No7 experts: www.boots.ie/no7/no7-book-an-appointment.

And watch this space: members of our independent beauty panel The GLOSSiest, in a wide range of ages, are currently testing out these serums and will be reporting back later this month, so we’ll be revealing their honest opinions.

Boots No7 core serum range is available on Boots.ie, where you can now shop 3 for 2 on Core Serums*. Save 25 percent on No7 Advanced Ingredients when you buy selected No7.

*Exclusions apply and cheapest item free. Offer ends 2nd June 2021.