Launched during lockdown in November 2020, stylist Sinead Keary’s namesake label has gone from strength to strength in the intervening months. Many women have come to rely on her edit of camis, blouses and basic T-shirts to see them through everything from work-from-home waist-up outfits and weekend wear right through to partywear options as restrictions lifted. And now, the brand will open its very own bricks-and-mortar pop-up shop.

Opening in Kildare Village this April and running for six weeks, fans of the brand will have an opportunity to try the pieces on, find their favourite style, colour and size and speak to the in-store staff about styling options to get the most out of their new pieces.

Speaking about the launch, Keary explained her excitement about meeting customers and the importance of that personal experience when it comes to shopping: “We launched mid-pandemic in incredibly uncertain times, we have been blown away by the response to the label and now I finally get to meet and thank my customers in person. The store will be an opportunity for women to experience the feel and quality of our essentials collection before they buy, I will be on hand alongside an expert team to ensure that every person who steps through our door is given a really personal experience, because fashion should be personal.”

With a focus on luxury wardrobe essentials, firm favourites among the label’s cult following include the bra-friendly Becky silk cami, the Jenny sheer blouse and the Orla satin midi skirt. The Sinead Keary the Label pop-up store will showcase the full essentials capsule collection, including the jersey T-shirt range and the silk basics range.

As a bonus beauty surprise – the pop-up shop will also feature BYSK, the luxury make-up range from award-winning make-up artist and sister of Sinead, Sarah Keary. The dynamic sister duo Sinead and Sarah will be presenting new and exclusive products and designs for Kildare Village shoppers to see and try for the first time.

We’ll be first in line …

The Sinead Keary The Label pop-up shop will launch on April 6 and run for a six-week period. www.sineadkeary.com/www.kildarevillage.com/www.sarahkeary.com