Sephora UK’s first store in Ireland to open in Victoria Square Belfast …
We’ve been waiting a while for Sephora to arrive on our shores. The Belfast store, opening on February 12, will deliver 2,550 sq ft of beauty to the city’s shopping district – and surely means that a Dublin store isn’t far behind …
Sephora UK opened five new stores last year, with plenty more to come in 2026. The Sephora brand began in 1969, with the first UK store opening in 2023, and it has been part of the LVMH group since 1997. Look out for a big opening weekend with all sorts of experiences and prizes up for grabs.
Also, if you buy any product between February 12-15 you’ll receive a Beauty Bonus Card, giving you the chance to win on-the-spot prizes, including full–size products, exclusive discounts, Sephora merch and Sephora goodie bags.
The Belfast location will be offering cult favourites through to indie icons, including their own Sephora Collection. We’re excited to shop the exclusive “Only At Sephora” brands such as Haus Labs, Makeup By Mario, INNBeauty Project and Tower 28, alongside other hot brands including Tatcha, Glossier, Glow Recipe, Rare Beauty and Kosas.
We’re also looking forward to browsing Merit Beauty in real life (it’s already available here online) – new launch the Signature Lip Blush, a next-generation sheer matte lipstick, lands in eight shades on February 2.
SEE MORE: 10 Beauty Trends On Our Radar For 2026
