Rolling out a star-studded blue carpet …
Primark celebrated its new flagship Herald Square Store in Manhattan’s PENN District, hosted by fashion industry personality Derek C Blasberg, with a DJ set by Kim Petras.
Celebrity guests included Sarah Jessica Parker, Irish star Maura Higgins, Emily Ratajkowski, Winnie Harlow and Andy Cohen, with a block party and giveaways planned for the grand opening.
Click into the gallery to see some of those in attendance:
Photography by Madison Voelkel; GETTY and BFA approved