At this time of year, having access to a range of premium brands in one location helps with Christmas shopping, and if you haven’t been to Liffey Valley Shopping Centre for a while, it’s been discreetly adding to its alluring retail line-up.

Located beside Marks & Spencer, the new Zara concept store is the first of its kind in Ireland and features the very latest digital innovations, fully integrating the store with online to guarantee customers a seamless shopping experience.

The new store compliments the Liffey Valley Shopping Centre experience and encapsulates Zara’s architectural philosophy of refined simplicity, functionality, and sophistication, with relaxed concentric spaces acting as the perfect frame for the Zara collection. Spanning over two floors, it is also the brand’s first store in Ireland to provide an area dedicated to Zara’s new Beauty collection.

Some of the other nifty concept store updates include the facility to book fitting rooms on the Zara app, with self-checkouts available too, taking the hassle out of queuing. That means there’s more time for perusing the other 80 shops, guaranteed to satisfy every age, budget and interest.

For those with a keen eye for designer bargains TK Maxx never disappoints. Teens will love Stradivarius and Bershka, while high-street shoppers will have the chance to explore the seasonal collections from heroes Penneys and Dunnes Stores.

Cosmetic enthusiasts will love the recently revamped Boots store, now offering more than 30 premium beauty brands including Kylie Cosmetics, Kylie Skin, Fenty Beauty, Huda Beauty, Drunk Elephant, Wishful, Sculpted by Aimee and Dr. Jart, with beauty powerhouse Rituals another recent addition to the Liffey Valley Shopping Centre. A go-to for luxurious, yet affordable gifts be they home, bath or beauty products, the Rituals store is in good company with a range of other self-care and cosmetic offerings available such as BiaBella, Thérapie Clinic, The Brow Boutique and The Body Shop.

Sports enthusiasts or early new year revolutionists should make a beeline to Asics SportStyle, with Christmas gifters and stationery addicts sure to find something to delight in Flying Tiger.

This Christmas, Liffey Valley is dedicated to bringing festive cheer to its customers as they explore the centre, with live music on the Western Plaza every Saturday and children’s entertainment ranging from magicians and jugglers to acrobatics every Sunday in the run up to the big day. Rosie Byrne will be treating shoppers to a medley of Christmas songs and feel-good anthems on Saturday, December 11, while Dublin Gospel Choir, famed for their rich harmonies and powerful voices will be at Liffey Valley Shopping Centre on the last Saturday before Christmas, on December 18. Liffey Valley Shopping Centre is also offering free gift wrapping from its special Christmas wrapping station located beside Five Guys when you spend over €75 in any of its stores, restaurants or cinema, with all funds raised donated to the Laura Lynn Foundation.

Popping in for a bite to eat as a prelude to a state-of-the-art cinema experience at Vue? There’s plenty of choice. Of the 20 restaurants, (including Eddie Rockets, Zizzi, Milano and Five Guys), Leon is the latest addition, located on the Centre’s airy Western Plaza. Says Denis O’Connell, Centre Director: “There has been a great response to our recent additions, and we remain committed to growing our retailer portfolio, rewarding our loyal customers with more choice and welcoming new shoppers to the Liffey Valley experience.”

Visit www.liffeyvalley.ie for further information and get reacquainted with destination shopping.