IN PARTNERSHIP WITH JOHN FRIEDA
Plus your chance to win the complete new John Frieda Blonde Range – worth over €200 …
As all blondes know, summer can be punishing for fair hair. Sunlight, along with sea water or chlorine, can affect the vibrancy and lustre of your colour, whether that’s icy-cool blonde or sun-kissed and warm. Lightened strands demand extra care, from hydration to toning. Keeping blonde hair bright and damage-free can start to get expensive, and demand hours in the hairdresser’s chair.
But at-home care for blondes just got better. John Frieda’s newly updated Blonde Collection is a salon-quality care range to use at home – specifically tailored to blonde hair. It means you can enjoy luminous, healthy-looking hair at home, every day of the year, without spending a fortune. Read on for some easy, low-maintenance ways to maintain vibrant colour, smooth texture and serious shine.
The best part? To celebrate this exciting new launch, one lucky THE GLOSS reader will win the entire collection, worth over €200.
Here’s everything you need to know about this breakthrough range – and how to enter …
Blonde, Your Way
At the heart of the new collection are the Salon Blonde Tone Perfecting Treatments (€12.99 each), available in three expertly formulated shades. Each formula is infused with a Protein-Peptide Complex to help repair, strengthen and improve elasticity – particularly important for lightened or processed hair. Use one of these five-minute treatments once a week for an effortless way to revive your tone and protect the condition of your hair. Choose the shade to suit your hair tone:
1. Platinum Blonde: Designed to refresh and brighten cool, icy tones that tend to fade or go brassy between salon visits.
2. Honey Blonde: Ideal for warm, golden blondes, this treatment restores vibrancy and warmth in just one application.
3. Champagne Blonde: Targets neutral and beige-toned blondes, enhancing the softness and depth that make champagne shades so wearable.
The Star Innovation: Spun Silk Illuminating Water
A standout in the new lineup is the Blonde Gold Spun Silk Illuminating Water (€12.99). This post-shampoo hair rinse is designed to illuminate and smooth your hair in seconds. This transformative product harnesses Lamellar Water Technology, which activates at the touch of water. Lightweight yet powerful, it works in seconds to smooth, hydrate and illuminate every strand for a silky, glassy finish that looks and feels like a professional blow-dry.
Infused with niacinamide and biotin, it reduces blow-dry time and helps prevent future breakage. This treatment is ideal for hair that feels dry, damaged or dull – and it’s safe for daily use (including for colour-treated hair). The result? Hair that feels instantly conditioned, with a weightless silky feel. It’s our new daily essential.
TIP: Pair this standout treatment with your favourite John Frieda Blonde Shampoo and Conditioner: the Blonde+ Repair System Pre-Shampoo Treatment, Bond Building Shampoo and Conditioner are the ideal trio, gently cleansing hair and helping to reverse the signs of damage (caused by colouring, bleaching and heat styling) for your healthiest ever blonde.
Tailor Your Routine
John Frieda’s Blonde Collection is all about customisation. Layer these new additions with the brand’s bestselling shampoos, conditioners and masks, allowing you to create a haircare regime that works for your specific tone, texture and lifestyle.
Whatever your blonde – whether natural, balayaged or achieved in a salon chair – the Blonde Collection supports colour longevity while prioritising hair health.
Where to shop
The full John Frieda Blonde Collection is available online and instore from CH Tralee, one of Ireland’s most trusted and beloved destinations for premium beauty. Whether you’re looking to restock your essentials or try something new, their curated selection and quick delivery make them the ideal place to shop. Explore the full John Frieda Blonde Collection online at CH Tralee.
Your Chance To Win ….
To celebrate the launch, one lucky THE GLOSS reader will win the complete John Frieda Blonde Collection, including the full set of tone perfecting treatments, the Gold Spun Silk Illuminating Water, and a suite of supporting products for the ultimate at-home blonde haircare experience, worth over €200.
