Jimmy Choo announces the return of the Emmy nominated actress for their autumn 2025 campaign …
While sometimes controversial, there’s no doubt that Sydney Sweeney embodies main character energy as she brings to life hero styles from Jimmy Choo’s AW25 collection, including the Isa slingback in zebra print, Scarlett drop heel pump, Tylor loafer and Bar hobo bag.
Breaking the fourth wall, each vignette plays with roles, with Creative Director Sandra Choi saying; “This campaign reinforces the power of shoes and accessories to transform. The notion that glamour is a feeling.”
Sweeney originally modelled Jimmy Choo’s summer 2024 campaign in Palm Springs, Florida, photographed by Oliver Hadlee Pearch, with Choi commenting; “It’s about the contrasts you can find in the same place, letting us mix between dressed-up and dressed-down, exploring all its different facets … from red-carpet glamour which is so important to Jimmy Choo … to casual glamour”.
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