How The Slogan Top Got Its Groove Back
By Sarah Macken
Shop the slogan T-shirt trend with these styles from Victoria Beckham and Christopher Kane below …
We know that fashion and film are more intertwined than ever, which is why a recent sighting of Zendaya in a slogan T-shirt on the promotional run for her controversial film The Drama stirred a style craving.
Zendaya’s tee – made by A24 in collaboration with New York label Emily Dawn Long – boasts the phrase ‘To Be Loved Is To Be Known’ which is a tongue-in-cheek nod to the doomed paramours depicted in The Drama. Sadly, while Zendaya’s character Emma and Charlie, played by Robert Pattinson, may have nailed the wardrobe brief for high-low Boston hipster creatives, this particular sentiment may be beyond them.
It all feels nicely nostalgic, actually. For millennials, an acerbic quip is essential to a great slogan top. See: Britney Spears’ now-iconic ‘Dump Him’ tee or Drew Barrymore’s ‘My Boyfriend Is Out Of Town’ T-shirt, worn to the premiere of Charlie’s Angels 2 in 2003 (teamed with leather pants and a bottle of Dom Pérignon, swigged from the neck), the sartorial precursor to updating your relationship status on Facebook.
On a related note, the slogan top is closely allied with its sister – the logo top, another Y2K aesthetic that’s enjoying a comeback. See the just-dropped collaboration between Victoria Beckham and GAP (sadly, not available here) which revives the GAP grey French terry logo hoodie. Does it really have parlance now? In a bid to make it of-the-moment, the fashion crowd is wearing the hoodie with capri lengths and simple black flip-flops, plumping for a more trend-driven look.
Personally, we gravitate towards Beckham’s ‘Smiling On The Inside’ T-shirt, which has zing, or the ‘Too old for DiCaprio’ one-liner emblazoned on the cotton tee below: we prefer our graphic tops with a bit more wit.
Shop the best slogan T-shirts:
White ‘I’m Smiling On “The Inside”‘ organic cotton T-shirt, Victoria Beckham, €110.23, at Harvey Nichols.
Black ‘Sex’ cotton T-shirt, Christopher Kane, €48; www.vestiairecollective.com.
White ‘Good Luck’ cotton T-shirt, €63; eu.tbco.com.
Cream ‘Too Old For DiCaprio’ T-shirt, €24.90; www.girlgang.shop.
Off-white ‘Yes Sir, I Can Boogie’ cotton T-shirt, Fanclub, €93; www.wolfandbadger.com.
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