Architect turned fashion and environmental designer Aoife Rooney trademarked her business behind the scenes in 2017, developing sustainable, regenerated fabric and working with skilled artisans in Milan to create a collection of amazing “circular fashion” accessories that launches this month. “A responsible brand like this needs attention to detail and time, and while a pandemic was perhaps not the best time to launch the aoife®brand it may be a very fitting time considering the state of the environment!” EXPLAIN ”CIRCULAR” FASHION? A circular fashion brand is one that assists in changing the fashion game and everyone’s future by offering quality sustainable products.

COLLECTION HIGHLIGHTS: Bags made from eco-friendly fabrics, some repurposed from ghost fishing nets or synthesised from plant materials. By replacing the mechanised, robotic nature of mass production, each artisan-made piece has true integrity. INSPIRATION I use the colours of nature for each season – for autumn, organic russets and peaty colours. GOAL FOR 2020 I am so proud that aoife® from Ireland, was invited to the global collaboration summit meeting with other worldwide international companies about a circular economy as “designers for change”, and soon we will feature on the Italy fashion board with Econyl® for the designers for change along with other international well-known brands such as Prada, Gucci, Stella McCarthy and Longchamp. Visit www.aoifelifestyle.com.