Fashion Delivered: Are You Being Served?


With a new way of living comes a new way of shopping, for the moment anyway until doors can reopen. Online shopping has become far more mainstream than we ever imagined during this pandemic. Smaller stores and boutiques without sophisticated revenue-producing websites are managing to continue to communicate via social media and e-newsletters with their customers, new and old.

Independent stores, particularly those who have been around for decades, are fighting back, using every weapon in their arsenals, by staying in close contact with their loyal customers. Curbside pick ups, drive-by front garden deliveries, mailing merchandise to customers, they are all weathering the storm and doing what they can. Maybe this will bring the driver of the more sustainable fashion correction the industry is looking for; summer clothes available in summer and stores not taking delivery of autumn/winter collections until September, instead of July.

Virtual Retail Round Up:


Jenny Conway of Jennys Boutique (she has two stores in Co Meath and one in Dublin. Her daughter Louise runs Marc Cain in Cork and Dublin) is producing IGTV and Facebook video shopping service daily showcasing new stock with great how-to styling tips. Top-selling labels include Marc Cain as well Marella, Boss by Hugo Boss and Marco Moreo footwear. Call 086 173 8480 or order online, there is 25 per cent off everything.; @jennysboutiques

Safari print shirt dress, €359.25 (including discount), at Jennys

If you love the Parisian style, you’ll already know Electra in Dublin 4. Owner Sadhbh Fahy is updating the store’s social media channels daily to include information on pricing and sizes of stock. Cleverly, she is also changing her window more frequently, so those on their 2km walk can enjoy the view. “Sales started organically with clients I know contacting me. Others followed, reaching out on social media. There have been front door pickups and lots of posting (free of charge). Women are shopping!’ says Fahy.; @electra_dublin

Tan Zenobie leather sandals, K Jacques, €225, at Electra
Ten percent of all sales will be donated to Doras, supporting vulnerable people in the community.

The absolutely fabulous lifestyle store Fabiani is based in Longford. The carefully curated online store is offering free delivery as well as some great discounts of big name fashion and accessory labels. The edit is a sight for sore, quarantined eyes. Allow two to three working days for delivery.; @fabianiboutique

Tweed Garvey wool jacket, Isabel Marant Etoile, €307.50 (down from €410), at Fabiani

Scout’s online store is open and Wendy Crawford and her team are currently packing and shipping orders (for a fee of €5) on Mondays and Thursdays (they are not offering a collection service). As well as well-made, sustainable clothing and shoes, Scout also stocks homeware and accessories.; @scoutdesignstore

Green Shore cotton/linen dress, Sideline, €205, at Scout

Muse in Waterford is best known for its smart, colourful, affordable edit. Owner Clodagh Roche is manning the shop from 11am – 2pm Tuesday, Wednesday and Thursday. All items can be purchased over the phone and posted (free of charge) or collected. Call 051 85444 or check out @museings

Blue stripe cotton-mix dress, Coster Copenhagen, €155, at Muse

Olori in Cork city is taking orders online and using An Post to deliver. Owners and sisters Susan Jane Corbett and Lisa Grainger are making great efforts to post daily images of themselves wearing their favourite pieces (on Facebook and Instagram). “We are selling lots of everyday pieces like leggings and yoga pants; Fillipa K yoga pants and Cathrine Hammel light knits are great choices. Good basics are back!” says Grainger.; @oloriboutique

Beige boat neck merino wool sweater, Catherine Hammell, €294, at Olori

Costume, another Glossy favourite, has a really strong presence online and is safely shipping with their (very fast) partners at An Post. Anne Tucker takes to Instagram daily, her main objective is to show customers what they can wear right now. “If it’s sunny I will post sunglasses, if it’s a bit dull, a nice cosy cashmere sweater. I am getting an overwhelmingly positive response to our Instagram videos, which honestly makes it so much easier for me as I am not very comfortable in front of the camera.” admits Tucker. Costume is offering free shipping and full refunds.; @costumedublin

Tortoiseshell square-frame sunglasses, Chemi, €99, at Costume

Nikki Creedon, owner of fabulously edgy boutique Havana in Dublin 4 carefully distills the season’s trends from a select group of designers. Her online store is awash with colour right now and there are some good discounts (30%) available on labels like Ulla Johnson, Simone Rocha and The Vampire’s Wife. Labels to love!; @havanaboutique

Gold maxi gown, €2,010 (was €2,870), The Vampire’s Wife, at Havana

Savvy Galway-based sisters Mary Mc Sweeney and Margaret Gallagher of Les Jumelles boutique have upgraded their website and it is a winner. Easy to navigate and well designed, the site shows the breath of their well-chosen stock. What are they loving for summer? “Golden Goose Super Star sneakers, Acne Studios denim jeans and colorful Faliero Sarti scarves,” says Mc Sweeney.; @lesjumellesgalway

White Superstars leather sneakers, Golden Goose, €395, at Les Jumelles


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