Dive Into Summer Dressing With These Exciting New Launches By Irish Fashion Brands - The Gloss Magazine
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Dive Into Summer Dressing With These Exciting New Launches By Irish Fashion Brands

What’s new from Irish fashion brands? Scroll below for the best of what’s happening in homegrown style this July …

From the return of Helen Steele x Dunnes Stores to a new drop from Magee that nods to a different kind of heritage, read up on what’s happening with Irish fashion brands, below. 

Main image: Long sleeve printed crop top, Helen Steele x Dunnes Stores, €20, and high-waisted bikini bottoms, €15, Helen Steele x Dunnes Stores, both at Dunnes Stores

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Horizon midi-dress, €295, at Cobblers Lane

Hotel Positano is a new collection that’s a love letter to summer dressing from Irish slow fashion brand Cobbler’s Lane. Bold colours, rich satin and voluminous shapes all feature, perfectly timed for the summer events and races season. Interestingly, the ten-piece collection also includes the brand’s first print created inhouse, that’s been digitally printed on recycled polyester. We love the drama of the colour-block Horizon midi-dress (pictured above) which features an elegant dipped back but is, winningly, still bra-friendly. www.cobblerslane.com.  

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Zip detail swimsuit, Helen Steele x Dunnes Stores, €25, at Dunnes Stores. 

Helen Steele returns with a summer drop of her much-loved activewear collection Helen Steele x Dunnes Stores. The high summer collection, titled Petal Power, is a celebration of the bucolic. “The bright floral print was inspired by a summer spent cycling around Ireland on tiny country roads, surrounded by hedges bursting with beautiful wildflowers,” Steele says. The edit includes some nifty summer updates: worth mentioning are the printed bicycle shorts (perfect for summer walks) but perhaps what’s most striking are the swimsuit options, all inspired by Steele’s love of wild swimming. Our bet is that the long sleeved swimsuit (€25) will be a hit for novice and storied sea swimmers alike. Get it at selected Dunnes Stores nationwide and at dunnesstores.com.

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Tessa tunic in Liberty of London print, €149, at Magee. 

Dropping from July, the new season collection from Magee nods to the brand’s vast heritage while also looking further afield. Worth noting is the stand-out tunics and blouses which hint at a languid, never-ending summer. Blouses in moody prints, €149, are a collaboration with Liberty of London, while the striped Irish linen tunic could lend itself to Hamptons living. www.magee1866.com.

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