Irish brand AOIFE ® has just launched its latest Luxestock circular collection, available to pre-order now. Here’s everything you need to know …
Now more than ever, as shoppers we have become more conscious of our purchases. Buying Irish, supporting local brands and craftspeople and investing in quality, made-to-last clothing is of great importance to so many. Thankfully, many brands are paying more attention to fashion’s role in the climate crisis and are making more sustainable choices when it comes to production, manufacturing and materials, giving consumers the option to shop with these factors in mind.
As an Irish luxury sustainable brand, AOIFE ® @aoifelifestyle is at the forefront of the circular fashion revolution handcrafting considered quality pieces that are designed to be worn and loved forever. The brand’s latest Luxestock circular collection is a breath of fresh air in an industry that often thrives on over-production.
With this new collection of seasonal, sustainable staples, the brand will work on a pre-order model, reducing waste by producing only what is needed. The brand’s production and consumption model involves rescuing, regeneration, reusing, repairing, sharing and recycling existing materials for as long as possible. “We have used the highest quality locally produced Irish linens, wools, leathers, Italian runway EcoVero forest-friendly deadstock viscose, silks and the finest quality finishes to bring our Luxestock collection to life,” says Aoife Rooney, founder of AOIFE ®. “Focusing on a core collection of items that can be worn on repeat, each garment has been thoughtfully designed with circularity and attention to detail using rescued, regenerative resources while also considering what happens at the end of the garment life cycle.”
Photography throughout by Kenny Whittle.
From concept to production and packaging, Rooney takes a 360° approach to sustainability. “When you start designing based on the material and incorporating waste management into your design process, this guides the colour palette and everything else about your collection. So it’s a different starting point. We are designing out waste at the design table while mindfully creating something beautiful with no sacrifice on style or quality of materials.” AOIFE® has also been a sponsor of Healthy Seas for the last four years, donating a percentage of annual profits to the organisation to continue to remove plastic, waste, debris and pollution from our oceans, as well as rolling out educational initiatives with Healthy Seas in schools across Ireland to highlight ocean conservation and planet protection and educate future generations.
Rooney shares that some of the materials used in this collection were sourced from fashion houses and mill deposits that were never used. This could be for multiple different reasons, whether overstock, colour variation or being disregarded from final production. “These carefully selected materials have been rescued and reclaimed from the finest luxury fashion runways in Italy, Paris, Milan, London and New York,” Rooney explains. Other items in the collection are made from end-of-life sustainable fabrics as well as 100 per cent sustainable wools sourced from three Irish sustainable fabrics. “Our brand will only work with deadstock quality fabrics, sustainable and regenerated fabrics.”
Here’s a first look at the Luxestock collection that’s available to pre-order on aoifelifestyle.com now …
THE CLASSIC COAT
For too many months of the year in Ireland we find ourselves wearing our coats. This year, consider investing in one that will last you a lifetime. Made from 100 per cent Donegal wool from Mount Errigal in Donegal, the three coats in the collection are entirely elegant with their knee-length cut and tidy crossover front with a tie belt to cinch at the waist. The only hard part is choosing which one to go for!
THE OCCASION DRESS
For a season of summer weddings, there is no chicer option than the brand’s new ruched shoulder midi dress. Available in three colours – pistachio green, fondant pink and plum wine – it is made from 100 per cent reclaimed EcoVero FSC-certified forest-friendly viscose. The drawstrings on the shoulders allow you to customise the shape depending on your mood. Pair yours with simple sandals, a slicked-back bun and statement earrings and you’re guaranteed to be the best dressed guest.
THE HERO WOOL SKIRT
Available in two distinct styles, for the Luxestock collection AOIFE ® has designed sophisticated wool tailored skirts that will become staples in your wardrobe. The midi-length wool fitted slip pencil skirt works just as well for the office as it does for party season, while the textured pleated wool tailored skirt in both chocolate brown and emerald blue will become your AW23 hero piece. Fun fact: the brand has created luxury pet accessories from the leftover wool, as seen above!
THE CHIC MATCHING SEPARATES
A satin blouse is a wardrobe essential – particularly when it comes paired with matching trousers. Made from 100 per cent reclaimed EcoVero FSC-certified forest-friendly viscose, the shirt features an elegant collar and exaggerated long triple buttoned cuffs, while the trousers feature a flattering elasticated waistband and long baggy cuff hems. Elevated loungewear never looked so good.
The luxestock circular collection is available to pre-order on aoifelifestyle.com now.
