“Her lips were the colour of the roses.” Nick Cave’s “Where the Wild Roses Grow” sums up the shades of summer. We’re seeing a rush of modern rose-tinted beauty, skincare and scent. The spring summer catwalks were a hotbed of brilliant rose lip colours, from the palest tea-rose to dusty hot red-pinks, complemented with flattering shades of blush. We’re drawn to the fully saturated shades of Hermès new lipsticks. Experiment with soft damask roses through to a full flush of blooming fuchsia. And rose shades are even extending to eyes: see the fresh sheen of cool pink on eyelids on the Chanel spring/summer catwalk, created with liquid formula Ombre Première Laque in Quartz Rose.

Rose is always a key element in skincare – there’s something about using a pale pink cream that feels luxurious – and it’s one that’s always associated with youth-giving properties. Perhaps that’s why it’s a key element of the new Clarins Nutri-Lumière range, designed for mature skin: think beautiful botanical ingredients and a gorgeous soft rose texture. Also for an older audience, Lancome Rénergie Nuit Multi-Glow is a night cream for ages 60 plus, designed to restore skin and give it a rosy radiance. Like a comfort blanket for the skin, it’s free from mineral oil and silicones (€89.50 at Brown Thomas and Arnotts and online).

Prabal Gurung SS20 photographed by Jason Lloyd Evans

In perfume, rose has always been dominant: according to the Fragrance Foudation UK, roses feature in at least three-quarters of modern feminine fragrances. A case in point: Lancome’s Trésor, created 30 years ago by Sophia Grojsman. This perfumer is known as the “rose alchemist” – and no wonder, with scents like YSL’s 1980s classic Paris, and the symphonic rose Outrageous for Frederic Malle, to her name. Trésor is a lush Otto rose with peach and apricot; try also new limited edition version, La Nuit Trésor Nude, with oriental accents that make it even richer.

We all have our favourites: Frédéric Malle’s Lipstick Rose is a theatrical fragrances that mixes rose with violet – if you’re reading Anne Enright’s Actress, this scent captures it in a bottle. Look also to Chanel’s Misia, with May rose and violet. For the indecisive, or inveterate rose addict, the Frédéric Malle Roses set of five perfumes, including Rose & Cuir, is €120 at Brown Thomas. Even Tom Ford has gone pink – Rose Prick is his modern rose.

Philosophy SS20 photographed by Jason Lloyd Evans

But it’s an Irish company that’s set to really reinvent the rose this season, by taking an entirely fresh approach. The Burren Perfumery has been working on an entirely natural rose perfume for several years, and it’s set to launch this summer. It’s been a labour of love for founder and perfumer Sadie Chowen, who’s worked with a perfumer in Grasse to develop Wild Rose, an eau de parfum with entirely natural (and 77 per cent certified organic) ingredients. “The focus is on the incredible raw ingredients,” says Chowen, and these include beautiful May rose from Grasse. This is one we can’t wait to smell … Keep an eye on www.burrenperfumery.com for updates on the launch.