Holly Brooke, co-founder of the digestion wellness brand We Are.Regular, shares her beauty essentials …
Key beauty staples/old favourites I’m never without …
“We Are. Regular Bowel + Bloat [€65] – this product changed my life. I’ve been taking it for twelve months, ever since we launched, and everything about my health; skin, poos, energy is better. Pooing regularly is a superpower!”
Best beauty investments …
“I’ve discovered the power of microneedling and I’ll never look back. It’s definitely one of those beauty treatments I’m happy to spend a little more on because I can genuinely see the difference in my skin. SkinPen has my skin looking tighter, smoother and noticeably more glowing. Even if you do look a little like Elmo for 24 hours after …”
Most recent purchase …
“I’m huge on SPF and I recently bought the Murad SPF 50+ Superactive Moisturiser. I try my best to avoid getting my face in the sun basically ever, but this gives me the reassurance I need when I can’t guarantee it.”
Favourite places to shop for beauty …
“I love Oh My Cream for the in-store experience. It feels really tactile and inviting, and I love that you’re encouraged to try products properly before you buy them. I think that’s so important when it comes to make-up and skincare, because you want to be able to see, feel and test how something works for you rather than just relying on the packaging or a description online. It makes the whole experience feel much more personal and enjoyable.”
All-time favourite beauty item …
“I’d be lost without my Nooance LED X 600 Mask. I use this religiously and have noticed a huge improvement in my redness and overall skin brightness. Plus, it looks chic! And you don’t need to use it every day – just three times a week – to get the results you want.”
I’m currently coveting …
“The Eadem lip glosses. I am utterly obsessed with their applicator, it makes the whole experience feel so much more luxurious. The formula is a daily peptide lip treatment, and leaves you with a gorgeous shine on the lips, while being actually nourishing. Basically, everything I want from a lip product in one!”
My favourite Irish beauty product …
“A Sculpted by Aimee mascara. I adore Aimee, she is such an inspiring founder and over the years I’ve been so in awe of how she’s scaled her business, not to mention scaled my eyelashes with that incredible LashLift mascara [€23].”
Favourite treatment/therapist/facialist …
“Michaella Bolder has completely transformed my facial structure. I’m obsessed with her at-home facial massage techniques. Just five minutes a day can make such a difference to how sculpted and lifted my face looks. As a founder, it can be so difficult to find a moment of calm in the day, so I love that this gives me a few minutes to switch off, look after myself and feel like I’m doing something genuinely beneficial for my face.”
The loveliest perfume bottle on my dressing table …
“Narcisco Rodriguez For Her Intense [€156.40]. It’s such a beautiful, rich fragrance and feels effortlessly chic. I’ve been wearing it constantly lately.”
My home fragrance …
“There’s an H&M patchouli candle [€40] that, whenever I smell it, no matter where I am, I feel at home. Smells are so transformative for me: one hack is that I always will buy a new fragrance if I’m going on a big trip so that whenever I smell it, it takes me back to those special days. Plus, any excuse to enjoy duty free.”
One foundation I swear by …
“I’m on a mission to bring back MAC Studio Radiance for Face and Body! It’s light and glowy and the perfect coverage for holidays, but you can build it with concealer if you want more. Plus it lasts ages!”
My beauty ethos …
“Beauty starts from within. Do not overcomplicate it. Prioritise overall skin health above anything else, as well as what you eat – because it’s a complex system that needs nourishing from the inside first before worrying about what you put on top. Anything you layer on should enhance what’s there!”
We may earn a commission if you buy through affiliate links on our site.



