On shooting Fashion Weeks and the influence of fast fashion on street style …
Image; Verona at Copenhagen Fashion Week with a pre-loved Y2K-era Roxanne leather bag by Mulberry.
“If I had to summarise international Fashion Weeks, I’d say Copenhagen is great craic, New York is sweaty, London is a bit notion-y, Milan is intimidating but incredibly chic, and Paris is completely bananas since it’s the longest at a whopping ten days and attracts the biggest crowd,” says Irish content creator, photographer, journalist and contributor to Vogue Scandinavia, Verona Farrell. Verona is the creator behind the account @secondhandhuns which shares candid street style images of people in cities all over Europe.
“With the popularity and accessibility of fast fashion I think we’re experiencing a bit of a personal style drought.”
“I usually capture people with a genuinely individual sense of style, whatever that may be,” Verona explains. “A lot of people are simply trying to keep up with the trend cycle instead of exploring what shapes and aesthetic they inherently like.”
While currently based in Stockholm (Verona spent her Erasmus year in the city while studying at University College Cork), she says she loves coming home to Dublin and shooting street style here: “People still dress with personality, to a higher degree than in other European capitals.”
Fashion Weeks are an important time for Verona’s work – “with the fashion obsessed gathered in one place, the street style is simply too good to miss” – particularly Paris Fashion Week: “I have a running gig with YSL filming their celeb arrivals and I’m always excited to see what they turn up in!”
