These under-the-radar brands are the fashion insider’s best kept secret …
There’s nothing like the buzz of finding a new brand that you love. Bonus points if it boasts an under-the-radar kind of cool. You’ll wonder how your wardrobe ever survived without these lesser-known labels to love.
CARLOTA CAHIS
Who: Artisanal knitwear from Barcelona-based brand Carlota Cahis. What: From 70s vests to ecru flared trousers, Carlota Cahis makes the prospect of head-to-toe knitwear exciting. Wear: The D’Artagnan sweater is a contemporary twist on the turtleneck.
MEADOWS
Who: Ultra-romantic brand, Meadows. What: The pillars of Meadows are Victoriana, folklore and prairie-style. Blouses come with bucolic fox-glove prints and are worn with decadent, tapestry-print trousers. It’s all a bit other-wordly. Wear: The corduroy Forest dress with large patch pockets makes for a perfectly nostalgic Christmas day outfit.
FOLKLOORE
Who: Folkloore, the site that celebrates indigenous makers and craftsmanship from different pockets of the globe. What: The site allows you to filter your shopping according to the best handmade pieces of each country: from a dramatic cashmere coat handmade in Morocco to velvet-ribbon espadrilles from Spain. Wear: The Italian-made velvet slippers in winter – there are summery, gingham versions for when the weather brightens, too.
YOLKE
Who: Starting life as a luxury sleepwear brand, Yolke expanded with a ready-to-wear collection soon after and a kids’ spin-off Little Yolk in 2018. What: Everything is perfectly English countryside – including the style of founder Ella Bay Ringner (pictured, above). Wear: Achingly elegant dresses made from plant-based viscose for day and ditsy-printed cotton pyjama sets for night.
TOAST
Who: Laid-back luxe brand Toast. What: The perfect go-to for those who never want to feel overdone, expect distinguished pieces that ooze everyday cool. Wear: Everything! Warm alpaca sweaters to go with cotton-cashmere dresses in vivid checkered prints and perfect fit cotton-cord trousers. That’s before you verge into the brand’s functional homewares collection. Check out the brand’s Irish stockist at Scout.
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