IN PARTNERSHIP WITH 3D FURNITURE
Ever wish you’d seen the final product before you comitted? With 3D Furniture, you can …
There is a particular kind of quiet that settles over a showroom when you say the words “in a different fabric”. The sales assistant nods, the swatch book comes out, and somewhere behind the politeness is the knowledge that you are about to spend a considerable sum on something neither of you will see until it comes off a van in three months.
Made-to-order furniture is the norm now at the upper end of the market, and for good reason. Nobody wants the sofa in the window, and a maker in Wicklow or Wexford cannot hold stock in 40 fabrics. But the arrangement asks a great deal of the buyer’s imagination, and imagination is a poor tool for judging a bouclé against a boiserie.
It’s important to take stock of what you are actually shown. A frame, usually upholstered in something neutral and usually a different size from the one you are ordering. A ring of fabric samples the size of a coaster. A leg finish on a block of timber. A price. From these you are meant to assemble, in your head, a two-and-a-half-metre sofa in a mustard velvet with a walnut plinth, and to place it against your own drawing room wall under your own light. Most people cannot do this with any accuracy, and the ones who think they can are often the ones most surprised on delivery day.
The usual outcome is not disaster. It is a low-level disappointment: the colour reads a shade warmer than the swatch suggested, the seat depth is more generous than it looked on the smaller frame, the piece is right, but the room now needs a different rug. Nothing to send back. Just a gap between what was pictured and what arrived.
Ask around the more thoughtful furniture houses and you will find that the swatch is no longer the end of the conversation. A growing number will produce an image of your exact specification before cutting anything: your frame, at your dimensions, in your fabric, on your legs, sometimes in a room that has been set up to resemble yours.
They do this with 3D furniture rendering, which is the same technique brands use for their catalogue imagery. The sofa exists as a digital model built from the workshop drawings, and the fabric is matched to a physical sample under measured light. Changing the velvet to a linen is a few hours’ work rather than a reupholstery job. The image that comes back is not a photograph, and a good maker will tell you so, but it is a far better guide than a coaster of cloth. If the house you are buying from does not offer this, it is reasonable to ask. Some will arrange it for larger orders. Others will send you the fabric on a full cushion rather than a swatch, which is the analogue version of the same idea and worth having regardless.
To eliminate error and disappointment schedule a 30-minute visual strategy session with CGI Furniture. Since 2011, CGI Furniture has been revolutionising the way brands present themselves in a digital world. What began as a small collective of designers has grown into a global 3D product rendering company dedicated to crafting photorealistic imagery. Built upon a foundation of curiosity, technical mastery, and a devotion to quality, its team has guided countless partners in sharing their vision with clarity and purpose. They can offer sophisticated product images, animation, modelling and interactive content with interesting case studies presented in their blog. To find out more visit: cgifurniture.com
