The luxury fashion gaming app’s new collaboration allows players to discover the Oetker collection hotels in a fun and immersive way, bringing escapism and glamorous travel to life …
Savvy gamers will know that Drest allows players to be stylists and create high-fashion looks or complete daily challenges using a catalogue of current collections from over 250 designer brands. Crucial to a player’s success is their choice of location, as they select a backdrop most likely to help their photo stand out and win votes from the community.
Drest’s new collaboration with Oetker Collection has just made things a whole lot easier and follows on from other brand partnerships with Gucci, Prada, Valentino and Nars. Lucy Yeomans, founder of Drest, explains, “I am thrilled to collaborate with Oetker Collection and together usher in a new era for travel experiences in the Metaverse. Oetker Collection’s beautiful properties, in some of the world’s most desirable locations, are truly iconic and synonymous with style and elegance, making them the perfect partner for this, Drest’s latest gaming adventure.”
To begin their virtual journey, players will be transported to Le Bristol Paris, (the first hotel in France to receive Palace distinction), for a series of special photoshoots that coincided with recent Haute Couture fashion week. They will also have the opportunity to create a moodboard for their “stay” at Le Bristol Paris, featuring scenes from inside the Parisian icon and special stickers such as Socrate, the hotel’s famous cat in residence.
Next stop on this styling journey is the Cote d’Azur and the legendary Hotel du Cap-Eden-Roc, where players can get creative by pairing holiday fashion featuring the property’s swimming pool as one of the backdrops. A visit to nearby Vence is next, and Cha?teau Saint-Martin & Spa, the exquisite summer hideaway which offers dreamy panoramic views.
The Lanesborough, London, also features in a challenge. Players will be invited to dress as if attending a lunch at the hotel’s chic new restaurant, The Lanesborough Grill. Challenges featuring Oetker Collection’s remaining hotels including L’Apogée Courchevel, Brenners Park-Hotel & Spa in Baden-Baden, Eden Rock – St Barths, Jumby Bay Island in Antigua, Palácio Tangará in São Paulo, The Woodward in Geneva and Hotel La Palma in Capri, will follow throughout the year.
Drest is available to download from the App Store. To find out more about the Oetker Collection visit www.oetkercollection.com.