Tales in terry-cloth: as summer forges on, the beach towel is becoming more than a swim necessity – it’s a fashion statement in itself. Just look to the new crop on sale right now which boast snazzy extras such as frills and are bolstered by eco credentials, as well as multi-purpose functions, doubling as blankets. On our radar, British designer Matilda Goad has just launched a range of reversible towels and cushions, all in softest terrycloth; perfect for your next beach day or picnic. Meanwhile, Tekla sells XL towels for summer that look good and do good – each piece is made with Oeko Tex-certified organic cotton, meaning it is free from harmful substances. Shop our edit of the best pieces below – and you’ll be craving a swim. 

Main image: Tekla.

Reversible jumbo stripe large frill towel, €76; www.matildagoad.com. 

XL 100 per cent organic cotton towel, €125; www.tekla.com. 

Matilda Goad’s new reversible towel collection was shot at the iconic Bristol Lido.

Cotton beach blanket, €25; www.arket.com.

Carry-strap beach towel, €19.99, at H&M.