Shop Local: Add This Ethically-Produced Irish Fashion Brand To Your Wishlist - The Gloss Magazine

Shop Local: Add This Ethically-Produced Irish Fashion Brand To Your Wishlist

The Suss Edit combines considered design with staple wardrobe pieces …

When Jenny Johnston founded ethical fashion brand The Suss Edit its purpose was clear: to elevate everyday wardrobe essentials into something more considered. Johnston works with artisans across Europe to create planet-friendly pieces that are luxurious and practical enough to see you through season after season. 

“Our business model is simple,” Johnston says. “We create small, capsule collections of clothes that are designed with longevity in mind. We are as much into fashion and style as many of you are and we certainly don’t believe being sustainable should mean boring clothes.”

Far from boring, The Suss Edit hinges on all of those wardrobe essentials you’re never not craving; the perfect white T-shirt, a classic crew-neck jumper and blanket-style scarves to swathe yourself in on a chilly day.

Main image: The Suss Edit. 

The majority of pieces are made on a pre-order basis, meaning it allows the exact amount of products – in the right sizes and colours – to be produced to meet customer demand, and it’s better for the environment as it prevents overproduction. While the brand favours a lot of cosy pieces, some of the jumpers and scarves eschew wool for organic cotton. It’s a bid to be more environmentally-friendly, plus it’s softer on the skin. 

The Suss Edit is now stocked at sustainable fashion boutique Slow Street, located in Blackrock Village. The first piece to land in store is a 100 per cent silk blouse, ethically produced by artisans in Portugal, €199. The Blackrock boutique opened its doors eaerlier this year with a mission to make sustainable fashion more accessible, so we reckon this collaboration is the perfect meeting of minds. 

The Silk Blouse, €199, by The Suss Edit is now available at Slow Street in Blackrock Village as well as TheSussEdit.com.

Shop the full collection from The Suss Edit here.

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