The Smiley X DO GOOD capsule collection is designed to bring smiles to all the family, retailing between €4 to €80. 100 per cent of the proceeds from all sales at Kildare Village will be donated directly to Barretstown …
Celebrating its 50th anniversary this year, The Smiley Company has collaborated with some of the world’s most influential artists, musicians, brands, and tastemakers.
Since its inception, Smiley’s mission has been to spread good news and the founding mantra of ‘Take the Time to Smile’ feels more relevant than ever. An instantly recognisable graphic icon, spreading smiles and positivity across the globe for half a century.
Kildare Village’s guests will be smiling from ear to ear this summer, with a number of Smiley activities planned. Smiley-covered benches will be found throughout the Village, as well as Smiley murals created by artists from the all-female Minaw Collective. Guests can also enjoy Smiley coffees and spot the famous icon on restaurant menus; donations will be made to the Village’s partner charity Barretstown when guests order dishes marked with a Smiley. Guests who are unable to enjoy the Smiley experience in person can send a smile with a bespoke Smiley postcard, and be in with a chance of winning some great prizes through a ‘Count The Smileys’ competition.
Popping up across The Bicester Collection’s eleven Villages, guests can look out for the yellow Smiley carts and pop-up boutiques filled with Smiley X DO GOOD limited edition products. The first drop, ‘Summer Smiles’, launched in July, features a unisex capsule of tees, hats, sliders and water bottles, plus a fully sustainable oversized hero tote. Complementing the collection are fun beach essentials from SunnyLife and Dock & Bay.
The campaign will run through to October. It will launch in all of The Bicester Collection’s Villages in Europe first, and then extend to the Villages in China. Guests visiting The Bicester Collection will be invited to ‘Take the Time to Smile and DO GOOD’. Smiley will help spread feel-good messages and smile-worthy moments as the campaign unfolds amid The Bicester Collection’s sunny open-air settings, through an exciting programme of art, music, food, and retail theatre.
For more information and to shop the Smiley X DO GOOD collection, visit thebicestercollection.com.
