On how Ireland inspires, how she keep paces with the industry and what’s coming next …
What’s new? “We’re delighted to share that we have just obtained some new clinical claims: our Multi-Tasking Oil is proven to significantly reduce redness, and the newest edition to the range, our Cleansing Balm, is non-comedogenic and significantly improves skin smoothness.”
How do you stay relevant in a crowded market, and keep pace with trends? “We don’t follow every trend; instead, we focus on moving and creating with purpose, keeping to our core principle of creating high-performing multitasking products that bring simplicity and effortlessness back into skincare. Our roots in Ireland keep us close to what matters: quality, connection and care that feels genuine. The environment around us teaches balance between innovation and nature, performance and simplicity, as well as consideration. That balance defines how we think, create and engage.
What are your plans for 2026? “Next year, we want to focus on bringing more experiences to the brand – hosting more events, collaborations and activations that create memorable and meaningful moments for our customers. We’ll also be expanding our product offering to include more skincare tools and accessories, helping customers elevate their daily routines and engage more deeply with our brand’s rituals.”
What’s your favourite Irish brand? “There are so many fabulous Irish brands but one that stands out to me is Act +Acre for the quality and innovation of their products and their commitment to sustainability.” www.modernbotany.com
