Autumn is in full swing and there’s nothing quite so timeless – or iconic – as an excellent pair of jeans. Especially when they’ve a sharp focus on fit and engineered fabrics that flatter all body types. Just ask Next, the fashion stalwart is going big with Own, a premium denim range that champions confidence and self-expression; whether you’re investing in a pair of day-to-day staple jeans, or you’re looking to go all-out and make a style statement. Providing next level stretch and support, the range has been noted by the fashion set for its elusive combo of cut and comfort. 

In 2022, we know that jeans matter more than ever. The right pair can be a mood-boosting piece for cocktail hour kudos; equally they’re a wardrobe hero we don’t mind investing in, as the tot-up on cost-per-wear makes perfect sense. Own is a range that feels right for now. It boasts a wide range of sizes (running from a UK six to 20), multiple leg length options, iconic washes and innovative fabrications that not only fit, but they flatter.

Main image: Kendall Jenner models the high-waisted wide-leg jeans in mid blue, Own, €98, at Next.

High-waisted 90s skinny jeans in grey, Own, €81, at Next. 

While the Own denim range has been around since 2020, autumn winter sees the collection make its biggest splash to date with a campaign starring models and It girls Kendall Jenner, Olivia Vinten and Megan Roche, as well as actress Jessie Li. The range also delivers on borrowed from the boys oversized satin shirts and metallic scoop-neck vests (perfect for nailing the jeans-and-a-nice-top look) as well as a killer black coated pencil skirt. 

Ultra high-rise skinny jeans in dark blue, Own, €86, at Next. 

Feeling extra? Why not try a pair of straight-skinny silver metallic jeans, €110, that not only speak to after-dark glamour, but are cut to contour (the rear pockets sit high on these jeans to deliver a lifted aesthetic). Or revisit the 1990s (in a new luxe way, of course!) via a pair of low-rise stretch flare jeans with a split hem, €92. Meanwhile, the high-waist wide-leg jeans, €110, offer a laid-back vibe that feels a little bit special: get yours in a seasonal black velvet finish. 

So, no matter what trend you try – utility, 1990s, ultra-skinny, or straight and chic – you can rest easy that your denim will do the talking. It’s time to grab your pair.

Shop the Own denim collection at Next.ie and selected Next stores. 

Ultra high-rise skinny jeans in mid blue, Own, €86, at Next. 

Ultra high-rise skinny jeans in black, Own, €86, at Next.