IN PARTNERSHIP WITH BROWN THOMAS
You’re invited: be among the first to join Inner Circle, the exclusive new membership from Brown Thomas …
There’s decadence and then there’s Inner Circle. The first-of-its-kind new membership scheme from Brown Thomas is the most exclusive loyalty experience yet and is, frankly, the zenith of luxury. Finely crafted for those who expect the extraordinary, Inner Circle has been designed for existing loyalty members to enhance their membership. An Inner Circle membership grants unique access to gifts and experiences across beauty, fashion and lifestyle that are entirely exclusive. Think: first dibs on new-season collections, advance notice of limited drops and invitations to intimate designer events which are rarely open to the public. The new scheme is built on the pillars of Priority, Privilege and Personal, meaning there’s no finer way to show your loyalty – or to reap the benefits. In a world where we are inundated with trends, must-buys and viral hits, Inner Circle is for those who value a more seamless, insider approach to the season, opening the the door to a quieter, more personalised kind of luxury where the experiences feel meaningful and service recognises the individual.
What’s in it for you? Upon signing up, members will receive complimentary home delivery on all online orders, invites to exclusive Inner Circle events and access to a host of free in-store services. When buying at Brown Thomas, members will receive five Encore Loyalty points for every €1 spent. Signing up also means you’re entitled to a gift valued from €140, selected from a suite of luxury beauty, fragrance and lifestyle offerings, which are refreshed on a monthly basis (and are highly covetable!). January’s gifts include a La Mer cream valued at €180, a personal shopping day out with lunch valued at €120 plus two glasses of Champagne, or a Le Labo perfume valued at €298. Adding to the exclusive feeling, gifts will be limited time offers and updated regularly, meaning you have all year to choose the right one for you.
With a new level of luxury waiting to be unlocked, an Inner Circle membership is the perfect Christmas present or, indeed, self-gifting moment. Costing €350 for a yearly membership, the limited first drop of memberships – lasting until 31 December 2026 – are now available to buy for a short time only, so don’t sleep on this opportunity to double down on decadence. To join the Inner Circle membership scheme visit www.brownthomas.com/inner-circle-by-brown-thomas.
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