Natural is a style. Whether you’re heading back into the office, or simply upgrading your look for the new season, keep things bright and beautiful this autumn. For make-up that helps you look the best version of yourself – and is fast and easy to apply – Irish-owned online cosmetics company Ayu is dedicated to empowering women with the tools and knowledge to enhance their own natural beauty. And all Ayu products are dermatologically tested, paraben-free, gluten-free and vegan-friendly.

Here are three ways to work it this autumn:

1 A fresh light base

The Ayu Fresh Skin Foundation (€32.50), now available in ten shades, gives you the skin you always wanted, at every age. It’s a super-lightweight, highly pigmented foundation that delivers lasting hydration – the vegan formula is enriched with hyluronic acid – as well as radiance. If you want a flawless finish that lasts, while keeping the skin hydrated, you’ve come to the right place. It glides onto skin smoothly, and stays there.

Not sure which shade to choose? Now you can visit AYU online at www.ayu.ie for a complimentary virtual shade-matching service to make sure you choose the right product and shade for your skintone.

2 Get the glow

The Ayu Glow Easy Trio is a set of three liquid skin-enhancers: Sheer Cream Blush, Cool Contour and Liquid Light Highlighter. Available in either pink or peach, this set (€55) helps you to create sculpted, luminous skin in three foolproof steps. The rounded cushion applicators make application incredibly easy – anyone can just zip these on in seconds, whether you’re a trained make-up artist or not, and the liquid formulas mean you avoid harsh lines. We especially love the Sheer Cream Blush – it’s the ideal finishing touch for a soft-focus, healthy-looking glow and can be used on both cheeks and lips. An effortless route to glowing skin.

3 Read my lips

The Blushed Berry Lip Kit (€32.50) delivers all you need for the perfect finish – a lip liner, listick and lipgloss in this universally flattering warm beige-pink shade. With the liner to shape lips and help the colour last, and a non-sticky gloss that’s easy to wear, this is a shade for all seasons.

Ayu offers a fast and efficient service so that your autumn beauty refresh is as effortless as possible. You can expect great customer service from Ayu online. As founder, make-up artist Suzie O’Neill, explains, “As an online business we work hard to gain and retain the loyalty of our customer base by always giving them more than they expect! We do this through our added-value approach, offering free online make-up tutorials, honest advice seven days a week and complimentary gifts – and by always taking extra care in our pick, pack and delivery process.”

Discover your autumn beauty look

Head to Ayu online to discover this winning autumn trio of great make-up – as well as the new eye palettes, brow sets, liquid eyeliner and more. www.ayu.ie