Find The Perfect Pieces To Suit Your Body Shape

IN PARTNERSHIP WITH SHAPEMODA

Clothing that enhances your body shape and boosts your confidence is our core belief, says Vanessa and Annaoliva Durigon of Italian made brand, Shapemoda …

Gone are the days of focusing only on sizes – as women of all different shapes, it can be hard to find fashionable clothes that fit well, until now. Italian made brand, Shapemoda has broken away from the “one-certain-size-fits-all” mentality.

Shapemoda founders and sisters Vanessa and Annaoliva Durigon believe in dressing for your body shape above all else. They point out that if a group of ten women were in a room, all at a size 12, the same dress or pair of trousers would not fit all of them. It would only fit three or four. Why? Body shape. As a result of the mainstream sizing, women are often left feeling demoralised and embarrassed when trying on something that ‘should’ in theory fit – or made feel less-than in the changingroom of a department store. The size of the garment does not guarantee the naturalfit which is why Shapemoda is focusing on shape rather than size.

The brand’s forte is for designing clothing that celebrates the beauty of diversity. The Italian sisters have established five unique cuts which are tailored to the five main body shapes of women: Apple, Candle, Hourglass, Pear, and Strawberry. Each piece is crafted with high-quality fabrics and innovative cuts that are specifically designed to accommodate different body types, ensuring that every woman can enjoy the perfect fit.

At Shapemoda, the key to confidence lies in clothing that fits perfectly and that enhances your natural shape. That’s why they have dedicated themselves to designing garments that not only look great on all body shapes, but that feel incredible on your skin. Pieces that hug you in all the right places, with fabric strategically placed where you want it and designed with cuts that will avoid any unwanted bagginess. Annaoliva and Vanessa want to create this positive experience with dressing through their brand Shapemoda, made in Milan, Italy.

Vanessa and Annaoliva are striving to meet the real needs of women through Shapemoda, the real women who want to look and feel their best in clothing that are comfortable, chic, and designed just for them. Their overarching goal is to empower women through fashion, help them feel great and they continue their mission in every piece they create. The two believe that the right fit boosts not only your appearance but also your confidence and attitude. Whether you slip on a pair of trousers that feels like they were custom-made or a dress that complements your curves, they have designed clothing to ensure you always look and feel your best.

Find out what shape you are by taking the following quiz

do the quiz here

Apple Shape: You have slimmer legs and a wider middle. This means finding a design that offers a flattering fit that gently smooths the waist.

Candle Shape: You have equal proportions all the way around, which means finding designs that offer subtle curves.

Hourglass Shape: Hips and shoulders of a similar width and a visible waist. You need to find a design that celebrates your curves without compromise.

Pear Shape: You have a smaller waist and fuller hips. This means finding pieces designed to accentuate the waist while offering a comfortable fit for your hips and thighs.

Strawberry Shape: You have a natural athletic shape and legs which are best celebrated in the Shapemoda pieces, which offer a tailored, flattering fit.

Shop some pieces below, including dresses, trousers and leggings …