You’d be hard pressed to find a fashion editor who doesn’t count a sleek Scandinavian brand as part of his or her wardrobe artillery. Selected is one such label that delivers on minimalism and the kind of effortless style that never fades. Founded in Denmark, the brand hinges on balance, simplicity and creative expression. It’s also a go-to for style influencers who like fail-safe knits, cocoon-like coats and suiting that somehow manages to look polished but utterly nonchalant (overdressers: take note).

Main image: Instagram @selectedfemme.

Casual but chic, it’s a fitting look to embrace as off-duty elegance has never been so in vogue. As Alexander Wang once said: “Anyone can get dressed up and glamorous, but it is how people dress on their days off that is the most intriguing.” 

For autumn, do as the Danes do and embrace colour with a pinch of Nordic restraint. Bold, checkered coats clash with floral-print midi-skirts, while an ecru sweater vest is a veritable wardrobe hero. Craving simplicity? Let a crisp white shirt do all the talking. The Reka long sleeve (pictured in the products below) boasts a boxy fit and a delicate frilled sleeve detail. Finish with the season’s Chelsea stomping boot, and you’ll be bound for the streets of Copenhagen.

You can shop Selected at selected Avoca stores and online at Avoca.com, alongside labels like Barbour, One Hundred Stars, and Irish accessory labels Peelo and Tidings.

Malena wool coat, Selected Femme, €219.99, at Avoca. 

High neck pullover, Selected Femme, €59.99, at Avoca. 

Cruise knit vest, Selected Femme, €59.99, at Avoca. 

Semina midi-skirt, Selected Femme, €79.99, at Avoca. 

Reka long-sleeve shirt, Selected Femme, €59.99, at Avoca. 

Wool coat, Selected Femme, €239.99, at Avoca.