Designer Decks: Inside Bella Freud’s Studio

By The Gloss January 4 2025

Fashion designer Bella Freud lets us peak into her process in her London-based studio …

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ON WORK: I work in a studio in North London with my small, brilliant team. I enjoy working with other people. Each person brings a particular point of view when shaping our collections. [Bella Freud recently had a sell-out collaboration with M&S]. The studio is full of things in various stages of development. It is well ordered apart from my desk which is old school messy.

ON MY DESK: I mostly have bits of paper with lists of things I need to remember to do – some have lines through them! And my favourite type of pencil (Bic) and pen (Muji) for drawing. I have a water bottle to keep the brain hydrated, some vitamins, some magical stones supposed to bring in money. And some photographs, taped to the wall behind me.

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ON DESIGN INSPIRATION: Reading is a big inspiration for me. Even if the book has nothing to do with clothes it livens up my thoughts and ideas come from that.

ON FASHION: I’ve just launched a podcast called Fashion Neurosis where I interview interesting people (so far I’ve had Rick Owens, Trinny Woodall, Eric Cantona and Courteney Cox) about how fashion has shaped their lives. My guest lies on the couch and I sit in a chair (I know!). It is so much fun. Fashion has had a huge infl uence on my life. I have found that clothes can give me a confi dence which helps me with the initial bits of social interaction – like walking into a room. If I have my outfit right I can forget about myself, I can feel taken care of by my clothes so my thinking is clear and completely available to me.

@bella_freud. www.bellafreud.com.

Fashion Neurosis is available on Spotify and on Youtube.

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