Low-key and irresistibly stylish, we’ve rounded up the most au courant French fashion brands you’ll turn to again and again …
At this point, the French have truly mastered the mid-range fashion label. Lucky for us, as the well-priced, well-made pieces are ones we find ourselves shopping time and time again. It’s no secret that we’re fans of French style – and the countless styling tips we rack up when we allow ourselves to fall down a Parisienne rabbit hole on Instagram. The one question we always want to know is: what are the French wearing right now? We’ve rounded up five understated brands that are more than au courant in the world of French style right now.
Main image: Instagram @balzacparis.
Balzac Paris
What: Balzac Paris, the mid-range French brand that excels at trend-driven basics and timeless pieces. The brand’s vacation collection merges tailored playsuits and old-reliable Breton tops with classics like espadrilles and playful shirting.
Get it at: Balzac-Paris.fr.
Soeur
What: Souer, the boutique brand that leans into feminine sophistication. See the brand’s Philo shirt and Pegase trousers as a case in point and bookmark the summer collection, which takes us to the desert, for all your holiday dressing needs.
Get it at: Costume, Dublin, and Soeur.fr.
LouLou Studio
What: LouLou Studio, the irreverent label founded by former fashion consultant Chloé LouLou de Saison. The brand shares de Saison’s vision of what it is to be a Parisian woman today. Think: low-key tailoring, Japanese-influenced shapes and boxy shirting.
Get it at: Net-a-Porter, Brown Thomas and LouLouStudio.fr.
Leon & Harper
What: Leon & Harper, the French label hell-bent on mastering off-duty style. There’s also a strong footwear and leather goods offering. See the Stockholm clogs and the slouchy, Marant-esque Sasha boots.
Get it at: Costume, Dublin and LeonandHarper.com.
Ernest Leoty
What: Ernest Leoty; subtle and sexy, the label is a lesson in how the French do activewear. Think: open-back bodies and dream yoga attire or, as the brand puts it, “couture for leisure”.
Get it at: MatchesFashion.com, Net-a-Porter.com and ErnestLeoty.com.
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