Marks & Spencer has just launched an exclusive collaboration with London-based fashion designer Bella Freud, celebrating Bella’s signature style and the high-street retailer’s trusted quality. Here is everything you need to know …
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The M&S X Bella Freud collaboration delivers a fun, authentic diffusion collection and introduces Bella Freud (the London-based fashion designer known for her utterly iconic slogan sweaters) to a wider audience through the partnership with high-street retailer, M&S.
Bella was inspired by the history of M&S and how it impacted her own life. She visited the company archive in Leeds and completely immersed herself in the brand – ahead of designing the 27-piece collection alongside the M&S design team in London. As a result, the exclusive collection celebrates the harmony between Bella’s signature style and coveted designs, with the quality guarantee of M&S clothing. A real fusion of tradition and fashion. With nods to uniform, great tailoring, fabulous slogan knits, Bella’s love of graphic packaging and matching accessories – it is a collection for everyone.
The collection has been thoughtfully designed to act as a capsule wardrobe, featuring a contemporary colour palette of easy to style neutrals, soft pastels and colour pops. Tailoring mainstays include wool blend flared pinstripe trousers and coordinating pinstripe jacket, with chunky merino rich wool blend jumpers and 100 per cent cashmere roll necks. These can be layered with everyday essentials across denim and easy-to-style separates, such as the 100 per cent silk tie neck shirt.
“I feel like the collection I’ve created with M&S is like something I would do for Bella Freud. What’s wonderful is that it’s so accessible, delivering it to a lot more people and, on top of that, the price and quality is incredible.” Bella Freud
Pinstripe blazer, €175; pinstripe trouser, €120; both M&S X Bella Freud
“For me, the standout piece from the collection is the suit. I wanted to create a capsule edit of interchangeable pieces that can be worn at any time. If you have nothing else apart from a suit, you will always have a great look. I’m also really glad we have both the trouser and miniskirt options, coordinating with the suit jacket. We’d agreed upon a suit for the collection early on and then I had this craving to add a miniskirt, and I just love the addition. It feels relevant to now,” says Bella.
Need to know: The full 27-piece collection will be available at www.m&s.ie and in the Marks & Spencer Grafton Street Dublin store from Thursday October 17.
Here are some of our favourite picks:
Honey cashmere jumper, €175; Merino rich wool blend with cashmere hat, €47.50; both M&S X Bella Freud
Merino rich wool blend with mohair scarf, €80, M&S X Bella Freud
Merino rich wool blend with mohair vest, €67, M&S X Bella Freud
Nature bag, €20, M&S X Bella Freud
Knitwear available in sizes XS-XL and the wider collection available in sizes 6-24 (including short, regular and long leg lengths.)
