Everything you need to know about creating a sustainable wardrobe …
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The phrase sustainable fashion has been thrown around so much in the last few years that it has almost lost all meaning. There is no denying it has been overused as a marketing buzzword and the more that is revealed about methods of “green washing” in the fashion industry, the more the term begins to sound like an oxymoron. There are still a number of steps you can take as a consumer to reduce your impact on the planet when it comes to shopping and caring for clothing.
The first steps towards embracing sustainable fashion doesn’t in fact involve any new purchases but rather a deep dive into what you already own. Before you go replacing all your T-shirts with new organic ones, it’s time to do a massive wardrobe organisation. We have all heard the phrase “wardrobe full of clothes, but nothing to wear”. This is often because most of us have forgotten about pieces we have previously bought or the fact that we can’t actually see what we have due to packed wardrobes and poor organisation. Start by organising your pieces into favourites that you wear on repeat. This will give you a better idea of the styles you actually get wear out of and thus hopefully reduce impulse purchasing items you won’t wear.
Camel Madame double-breasted wool coat, Max Mara, €2435, at Brown Thomas.
HOW TO SHOP SUSTAINABLY
Being sustainable when it comes to fashion has a lot more to do with being responsible with your purchases and adopting a more conscious approach to consuming. Really take time to consider whether you need a new garment and think about where (and how often) you will wear it. Try to shop more in terms of outfits you can create with existing pieces, as opposed to singular items – you can go without the neon dress that you may wear once on holidays, but a cashmere jumper that you’ll wear multiple times a week over the next decade is worth the investment. A good rule of thumb before you buy anything is always to think of at least three ways and occasions you can wear it.
Navy cashmere jumper, €175, at COS.
HOW TO CARE FOR YOUR CLOTHES
When legendary fashion designer Vivienne Westwood was asked her opinion on sustainable fashion, she bluntly replied, “buy less but buy better, simple”. It turns out she was right, and the two main factors when it comes to quality in fashion are fabric and construction. Silk, leather, cashmere, wool, linen and cotton will all stand the test of time if you take care of them. Shop for timeless silhouettes that are less likely to go out of fashion next year. Don’t throw things away as soon as they show signs of wear and tear, either improve your sewing skills or find a good seamstress who can breathe new life into your clothes by repairing them. The same goes for shoes and bags, a polish and reheel or a replaced bag strap is all it takes to have your accessories looking near new again.
Cream striped organic cotton-poplin shirt, Matteau, €372, at Net-a-Porter.
HOW TO SHOP PRE-LOVED
Shopping pre-loved or second-hand is probably the most effective way to stay sustainable. While you may not always be able to find exactly what you want instantly, if you sign up for sites like Vestiaire Collective and set alerts for specific items you can pick up some real gems for great prices. If shopping vintage seems overwhelming, a great way to narrow down the options is by searching for fabrics such as cashmere or your favourite brands as you already know how their sizing works and fits on you. We also love Siopaella on Wicklow Street for accessories and have picked up some amazing designer handbags and sunglasses there over the years.
WHERE TO SHOP FOR SUSTAINABLE FASHION
When you do need to invest in new pieces there are companies that are more transparent than others when it comes to their carbon footprint. Net-a-Porter has an entire section on their website dedicated to sustainable designers, Arnotts has a dedicated Sustainable Edit and if you are in doubt, download the GoodOnYou app where you can check the sustainability rating of your favourite brands. We have also put together the below list of some brands we love for their classic styles and quality materials.
Black leather blazer, €820, at St. Agni.
Black floral Charleston dress, €268, at Doen.
