Get your wardrobe autumn-ready with the help of these French fashion brands …
At this point, the French have truly mastered the mid-range fashion label. Lucky for us, as the well-priced, well-made pieces are ones we find ourselves shopping time and time again. It’s no secret that we’re fans of French style – and the countless styling tips we rack up when we allow ourselves to fall down a Parisienne rabbit hole on Instagram. The one question we always want to know is: what are the French wearing right now? We’ve rounded up five understated brands that are more than au courant in the world of French style right now – including one with a brand new Irish store opening – and that are perfect for your autumn wardrobe.
Main featured image via @sezane.
What: Sezane is the ultimate cool-girl French brand, specialising in ultra-soft knits and luxe tailoring, all at affordable price points. This season, we love the James coat and the midnight blue suede two-piece suit.
Get it at: Sezane.com.
What: Founded by Marseille native Michaël Azoulay, the brand narrates Azoulay’s love of Americana. If your interpretation of basics involves cool crewnecks, long-sleeve tees that will see you through the winter and the most perfect mohair cardigans that will have you willing the temperatures to plummet, this is the brand for you.
Get it at: Kildare Village (the brand’s first Irish store) and www.americanvintage-store.com.
What: Balzac Paris, the mid-range French brand that excels at trend-driven basics and timeless pieces. The brand’s vacation collection merges tailored playsuits and old-reliable Breton tops with classics like espadrilles and playful shirting.
Get it at: Balzac-Paris.fr.
What: Souer, the boutique brand that leans into feminine sophistication. See the brand’s Philo shirt and Pegase trousers as a case in point and bookmark the autumn collection for all your back-to-work dressing needs.
Get it at: Costume, Dublin, and Soeur.fr.
What: LouLou Studio, the irreverent label founded by former fashion consultant Chloé LouLou de Saison. The brand shares de Saison’s vision of what it is to be a Parisian woman today. Think: low-key tailoring, Japanese-influenced shapes and boxy shirting.
Get it at: Net-a-Porter, Brown Thomas and LouLouStudio.fr.
