There are some women who always look effortlessly chic – even in the simplest of pieces: a plain white tee, a cashmere knit, a double breasted wool coat. After copious amounts of time studying some of the most stylish women out there, we’ve concluded that having a roll-call of low key luxurious brands in your wardrobe is always a good idea. These brands below are understated but always elegant … 

Main image: Instagram @co. 

Matteau may have started as a swimwear brand but it is now a go-to for resortwear and staples such as excellent shirting and knitwear. Designed between Sydney and New York, it’s the kind of clothing that will service your wardrobe whether you’re in cool or warm climes: in other words, it’s the perfect all-rounder. 

Co-founded by Swedish fashion blogger Elin Kling in 2014, Totême works off the premise that a woman should have a chic, singular uniform to empower her path through life. In contrast to the fast fashion machine, the brand endorses repetitious wearing of the same products and styles. The meticulous focus on craftsmanship means even the simplest pieces are heavy on luxury. 

Co is a Los Angeles-based line of luxury essentials that is an aesthete’s dream. There is a focus on monochromatic dressing and elegant cuts, as well as reliable outerwear, excellent knits and go-everywhere tailoring. For nighttime, the brand celebrates the modern minimalism of its best selling silk slip dress – understated fashion at its best.

While New York label Khaite may be best known for creating Katie Holmes’ bradigan (that is, a bra and cardigan combo), there are also sleek dresses and spectacular outerwear to be lusted after, too. At the heart of the brand, however, is the selection of luxurious cashmere – always a good investment idea. 

Founded in 2003, By Malene Birger is a brand long-devoted to capsule dressing. Since Covid-19, and the general favouring of elevated essentials, the Danish label has a new verve. Blending Scandinavian minimalism with a free-spirited ease, the brand’s latest collection celebrates fluffy shearling and warm yellows underscored with relaxed tailoring and leathers. Shop it if you’re looking for a maximal take on minimal dressing.