If you love Sézane, have Sandro on speed-dial and you’d drop a small fortune on BA&SH, try these under-the-radar French fashion labels for your next hit …
Main image: Instagram @rosaeparisofficial.
Marie Marot
Fresh from a collaboration with J Crew, this shirting brand is the brain child of Marie Marot, a former Parisian model turned designer. If, like us, you are obsessed with tomboy shirting, this is the destination for you. We love how you can filter button-downs by thickness of fabric, something we always struggle with when shopping online. Our pick? Wear the Suzan shirt with the sleeves rolled up, in the vein of Olympia Gayot, head of womenswear at J Crew. www.mariemarot.com.
Comptoir des Cotonniers
If you find yourself preoccupied with French style and you also have a penchant for a capsule wardrobe, then Comptoir des Cotonniers might just be the perfect Venn diagram of all your needs. Specialising in stalwarts such as Breton stripes, cigarette pants and trench coats, like the Catherine (pictured), the brand is a one-stop-shop for that effortless elegance only the French can deliver. www.comptoirdescotonniers.com.
Rosaé Paris
Parisian mother of three Claire Teixeira had a coveted career in finance – and yet she spent her lunchbreak combing Paris’ best boutiques. Now, she’s founded Rosaé Paris, a clothing line that champions wearable pieces that care about their environmental impact. The site is worth a visit for the array of striped knits alone: dibs on the cardigans. www.rosaeparis.com.
Alfie Paris
Loved by Parisian influencers like Camille Charrière and Monica Ainley, Alfie specialises in one-of-a-kind collectibles fashioned from deadstock fabrics of luxury fashion houses. Run, don’t walk to nab a piece from the brand’s distinctly borrowed-from-the-boys collections, as once a piece is sold out, it’s gone forever. www.alfieparis.com.
Musier Paris
Founded by French style influencer Anne-Laure Mais, Musier has fast gained a cult following thanks to its contemporary silhouettes, excellent tailoring and ability to define what’s now. The sheer fabrics and risqué cut-outs on dresses and cardigans feel suitably French, however there is safety – and style – to be found in the brand’s herringbone blazers, collared polo knits and double-breasted trench coats. Plus, when it comes to wardrobe staples, there are a couple of pieces that would give Totême a run for its money. www.musier-paris.com.
