15 Of The Best High Street Wedding Dresses For The Alternative Bride

Today’s fashion-forward brides are increasingly opting for off-the-rack wedding dresses from high street and mid-range brands – here’s where to start your search …

Finding beautiful and affordable wedding dresses has never been easier. Many of our favourite ready-to-wear designers (By Malina, Rotate Birger Christensen, Self-Portrait) have introduced bridal capsule collections. For the modern bride, this opens up a whole new world of opportunities.

You’ll find dedicated bridal edits on Moda Operandi and Net-A-Porter, but there’s no need to limit your search to just bridal ranges – on your favourite sites, simply filter by colour, choosing whites, creams, neutrals or whatever your preferred palette is, like we’ve done here on Browns Fashion. MyTheresa stocks brands including Norma Kamali and Staud for mid-range luxury labels. For other mid-range brands that go big on occasionwear, look to Whistles, Anthropologie and Reformation. Cecilie Bahnsen and Simone Rocha offer pretty, whimsical styles, perfect for summer garden weddings, while Simkhai and Solace London create modern, sculptural designs fabulous for a city wedding. French label Maison Cleo, which produces ready-to-wear bridal collections, can custom make its bridal dresses in your exact sizes for an additional €30 fee.

The best bridal buy is one that you will be able to wear long after you say I do, so don’t shy away from mini or midi dresses (or matching skirt and top co-ords) that you might be more likely to wear again in the future. Many modern brides are also opting for tailoring over dresses – a two-piece suit looks effortlessly chic, just be sure to get it tailored to your perfect fit. Embrace your own personal style and find a look that works for you.

Keep scrolling to shop our edit of alternative bridal outfits and say yes to one of these high street and mid-range ready-to-wear bridal options.