Dressing for the Magic of the Season
By The Gloss
The Gloss in partnership with Penneys
From sequins and sharp tailoring to elevated knitwear and statement accessories, the third By Coleen collection at Penneys delivers chic solutions for every festive occasion …
Collarless Velvet Blazer, €34.00. Velvet Wide Leg Trousers, €20.00. Satin Tie Neck Blouse, €16.00.
Christmas dressing should feel joyful, not complicated. There should be fun in choosing the perfect top for a champagne lunch with the girls or an outfit that makes you feel on top of the world for a family celebration but somewhere between office parties, family lunches, festive drinks and impromptu celebrations, finding pieces that work for every occasion can often feel like another item on an already overflowing to-do list. Enter the latest By Coleen collection for Primark, a partywear-focused edit designed to take the stress out of seasonal style while dialling up the glamour.
For her third collaboration with Penneys, Coleen Rooney embraces all the sparkle, sophistication and fun that define December dressing. The collection offers a versatile wardrobe of festive essentials, from dazzling sequined separates and statement occasion wear to timeless black ensembles that promise effortless elegance long after the decorations come down.
The appeal lies in its versatility. Alongside standout evening pieces, there are elevated knitwear styles, denim and outerwear designed for more relaxed celebrations, whether that’s dinner with friends, a family gathering or a last-minute festive invitation. Thoughtfully curated accessories and going-out shoes complete the collection, creating an easy head-to-toe approach to occasion dressing.
Mesh Scarf Detail Long Sleeve Top, €10.00
What makes this campaign particularly special, however, is its focus on family. For the first time, Coleen is joined by her mother, Colette Rooney, fronting the campaign alongside her daughter. Their presence together reflects the spirit of the season and the traditions, connections and shared moments that make Christmas memorable.
“I can’t believe we’re already on our third collection,” says Rooney. “This one is all about Christmas and having fun with getting dressed up. I love those pieces that make you feel a little bit special, whether that’s something sparkly, a classic all-black look or something more relaxed for an evening out.”
The collection is underpinned by the idea that fashion can provide a moment of pleasure amid the festive rush. It is a sentiment echoed by Mary Lucas, Primark’s Womenswear Trading Director, who notes that Christmas is a time when women can embrace a more playful approach to personal style, whether through embellishment, sparkle or a standout statement piece.
At its heart, By Coleen is about confidence and accessibility. Fashion should provide a moment of absolute pleasure in the middle of all the rush and this carefully considered edit offers festive dressing solutions that feel polished yet wearable, making it easy to move seamlessly from daytime celebrations to after-dark events. This season, it’s an invitation to make room for a little glamour and, perhaps more importantly, a moment for yourself.
Gallery of our favourite pieces:
‘By Coleen‘ is available in stores now with womenswear prices starting from €8 to €38, and children’s wear pieces launching in December with prices starting from €10 to €16.
