IN PARTNERSHIP WITH 14 DAY MANI
From kitchen table to cult brand …
Between work, family and the everyday juggle, finding an hour for a salon manicure can feel like an impossible luxury. Yet the ritual of freshly polished nails remains one of life’s small joys – a confidence boost we’re reluctant to sacrifice. Step forward 14 Day Mani, the Irish brand quietly changing the way women care for their nails at home, marrying salon-quality results with skin-kind formulas and clever design.
A Lightbulb Moment
For founder Suzanne Fowler, the idea came mid-manicure. Like many women, she loved the look of gel nails but disliked the downsides: formulas packed with harsh chemicals, finishes that didn’t last, and products that felt more functional than indulgent.
“Although 40 per cent of women polish their nails at home, the options were either flimsy or filled with ingredients I wouldn’t want near my skin,” she recalls. “I wanted to create something I would be proud to use on myself, my friends and my family.”
From her kitchen table, Suzanne began to sketch out what a better manicure could look like. Her goal: a system that was easy to use, genuinely long-lasting and – crucially – gentle on both nails and skin.
From Idea to International Bestseller
Fast-forward a decade and 14 Day Mani has sold more than half a million kits across Ireland, Europe and the US. The brand’s success has been built on loyal customers, responsive product development and an unwavering focus on quality. Every new shade and formula is tested with real feedback, ensuring the products feel both professional and personal.
At the centre of the brand’s rise is the Gentle Gels™ At-Home Kit – an all-in-one solution that delivers flawless, salon-standard nails without leaving the house. Designed with sensitive nails in mind, the kit offers everything needed for a professional finish in minutes.
What’s Inside the Gentle Gels™ Kit
Each set contains:
• A 54W LED/UV lamp for fast curing – just 60 seconds per layer
• Base coat and no-wipe top coat in the signature Gentle Gels™ formula
• Your choice of up to eight Gentle Gels™ shades
• Essential prep tools, from a steel cuticle pusher to a 7-way buffer for smooth application
The real innovation lies in the formulas. Every polish is HEMA-, TPO- and TT-free, making them suitable for those with sensitive nails or skin conditions – a first in the at-home manicure market. Each kit offers up to 120 manicures, representing exceptional value compared to salon visits. Starting at €75, it’s an affordable luxury that pays for itself within a few uses.
Shades for Every Mood
With over 100 colours to choose from – from work-day neutrals to statement reds and weekend brights – the collection offers a shade for every mood, outfit and occasion. Better still, manicures last up to two weeks without chipping, all while being kinder to nails.
Beyond Colour: Nail Care Innovation
While gel nails remain at the heart of the brand, 14 Day Mani has also expanded into restorative treatments. Gel Break™ is their hero innovation for in-between moments – a smoothing, strengthening treatment powered by natural bamboo extract. Retailing at €17, it’s designed for gel polish lovers who want to give their natural nails a chance to recover without sacrificing shine or strength.
Whether you’re recovering from back-to-back gels or simply craving a clean, healthy base, Gel Break™ has quickly become the must-have in-between essential for nail lovers.
A Community Approach
While 14 Day Mani has become a digital favourite, the brand also has a physical presence at Dundrum Town Centre, where customers can browse the full collection, enjoy personalised advice and even book a manicure at the dedicated nail bar.
For beauty professionals, the 14 Day Mani Pro Community offers exclusive trade discounts, early access to launches and tailored support – strengthening the brand’s reputation within the industry as well as among everyday customers.
Redefining Everyday Luxury
More than just polish, 14 Day Mani has become part of a broader conversation about how women prioritise self-care. By creating safe, professional-grade products designed for home use, the brand empowers women to carve out a few minutes of ritual in their own time – no appointments, no compromises.
As Suzanne puts it: “I wanted to make the salon experience accessible, affordable and healthier – without losing the joy of a glossy, long-lasting finish.”
Join the At-Home Nail Revolution
From a kitchen-table idea to an international success story, 14 Day Mani proves that beauty innovation doesn’t always start in a lab – sometimes it begins in the middle of a manicure.
Discover why thousands of women have already made the switch and explore the full range of TPO-free, HEMA-free Gentle Gels™ essentials and treatments today at 14daymanicure.com and selected retailers nationwide.
